Publication number: ELQ-52944-1
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Buyer Persona Powerpoint Template & Guide
An 8 slide deck explaining you how to create a Buyer Persona guide in powerpoint for you to portray your ideal customer.
Every business is about people and problems it solves. And the main goal of a Buyer Persona research is to find out those needs and goals so you will be able to address them in your marketing campaign. To tell more, Buyer Persona is a visual representation of your ideal customer which aims to bring a deep understanding of their lives, views, preferences etc.
Step 1. Database
You create a database from the scratch or work with the existent database of your customers. The database consists of 50 profiles. For each account you analyze through three Social Media Channels:
LinkedIn helps to find out the information about the working experience of the person, their career goals, and challenges. Facebook and Twitter give a more general overview of the personal life, hobbies, and family.
Step 2. Analysis of Database
You analyze each profile in the database according to the following features:
- Company they work for
- Employment history
- Courses and Certifications
- Brands they follow
- Social Media Activity
- Content they like
Additionally, you create a Swipe file, a visual representation of their online activity. It includes screenshots and notes.
Step 3. Buyer Persona Creation
Based on the analysis of the database and Swipe file, you can start building the buyer persona profile. You split the information according to the following categories:
- Demographic profile
- Working progress
- Content (articles and platforms)
- Influencers and Brands
- Sales Funnels
- Personal level
- Professional network
Step 4. Visualisation
Presentation of the received data in a comprehensible way.
This business tool includes
8 PowerPoint Slides. Sample of buyer persona and Template of buyer persona. Data sources.
Anna Boiko offers you this business tool for free!
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- Diana Starunchak(last updated: 15/03/2019 12:18)WOW. This info is very helpful!
- Juri Lenartovych(last updated: 14/03/2019 15:12)
- Oksana Tkach(last updated: 14/03/2019 15:00)
- Rusana Shkaraban(last updated: 14/03/2019 13:59)
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