Buyer Persona Powerpoint Template & Guide
  • Buyer Persona Powerpoint Template & Guide
  • Buyer Persona Powerpoint Template & Guide
  • Buyer Persona Powerpoint Template & Guide
  • Buyer Persona Powerpoint Template & Guide
  • Buyer Persona Powerpoint Template & Guide
  • Buyer Persona Powerpoint Template & Guide
  • Buyer Persona Powerpoint Template & Guide
Originally published: 14/03/2019 13:19
Publication number: ELQ-52944-1
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Buyer Persona Powerpoint Template & Guide

An 8 slide deck explaining you how to create a Buyer Persona guide in powerpoint for you to portray your ideal customer.

Description
Every business is about people and problems it solves. And the main goal of a Buyer Persona research is to find out those needs and goals so you will be able to address them in your marketing campaign. To tell more, Buyer Persona is a visual representation of your ideal customer which aims to bring a deep understanding of their lives, views, preferences etc.

Step 1. Database

You create a database from the scratch or work with the existent database of your customers. The database consists of 50 profiles. For each account you analyze through three Social Media Channels:
- LinkedIn
- Facebook
- Twitter

LinkedIn helps to find out the information about the working experience of the person, their career goals, and challenges. Facebook and Twitter give a more general overview of the personal life, hobbies, and family.

Step 2. Analysis of Database

You analyze each profile in the database according to the following features:
- Company they work for
- Employment history
- Skills
- Courses and Certifications
- Influencers
- Brands they follow
- Groups
- Social Media Activity
- Content they like

Additionally, you create a Swipe file, a visual representation of their online activity. It includes screenshots and notes.

Step 3. Buyer Persona Creation

Based on the analysis of the database and Swipe file, you can start building the buyer persona profile. You split the information according to the following categories:
- Demographic profile
- Working progress
- Skills
- Goals
- Challenges
- Content (articles and platforms)
- Influencers and Brands
- Sales Funnels
- Personal level
- Environment
- Professional network

Step 4. Visualisation

Presentation of the received data in a comprehensible way.

This business tool includes
8 PowerPoint Slides. Sample of buyer persona and Template of buyer persona. Data sources.

Anna Boiko offers you this business tool for free!

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