Originally published: 16/12/2019 07:08
Last version published: 08/02/2021 07:59
Publication number: ELQ-20434-9
View all versions & Certificate
Last version published: 08/02/2021 07:59
Publication number: ELQ-20434-9
View all versions & Certificate
Price Volume Mix Analysis (PVM) excel template with Charts - Sales mix and Gross Profit by Product
Price volume mix analysis (PVM) excel template to better understand your sales and improve pricing strategy.
by Pierre-Alexandre HEURTEBIZEConsultant - M&A, Modelling and Financial analyst - Investment Manager at HoriZen CapitalFollow 38
Further information
Give a strong and automated tool to analyse revenue and gross profit change on a product by product level and efficiently understand the impact of the change in price, change in volume and change in mix on your top line and your gross profit.
A business with multiple products. Retail, marketplace, services companies.
If you are using a microsoft excel version older than 2016
Reviews
4.9 / 5 (19 votes)- 89%
- 11%
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Write a review
- Nice toolReally helps us understand where our growth is and improve our pricing strategy! Highly recommend
- Very helpfulI have been using it on a daily basis. Saves time and makes my life a lot easier. Very good value for money, will definitely recommend it.
- Real time saver!This tool became a staple in my daily workflow. A real time saver. Highly recommend it
- GreatAmazing analysis tool!
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Discussion feed for Price Volume Mix Analysis (PVM) Excel Template With Charts - Sales Mix And Gross Profit By Product
The user community and author are here to help. Go ahead!
- Hi Pierre,
How do you calculate the mix effects?
And is it possible in your mix calculation to have mix on a the individual line level?
And what do you do in terms of underlying lines & subtotals - do you recalculate your price, volume & mix effects on the higher level, or do you sum the underlying lines?- Hello Rasmus.
I calculate
- Price effect as Var in price * last year volume,
- Volume effect as Var in Volume * last year price
- Mix Var in price * Var in Volume. Effectively that computation of the "mix" is here to make sure that the sum of Price Effect + Volume Effect + Mix effect = actual var in sales.
If you'd like to better understand the calculation please look at the following paper who's very detailed
http://solutionuk.com/consult/RE-EXAMINATION-2.htm
For total effect, I do sum the underlying lines, which is the best practice that PwC applies (at least on all deals I've worked on).
Hope this helps!
Kind regards
- Hi I was looking for simple solution for the company I work for. here they want constant GP but want to play around with the price and volume to decide the next step ( to increase the price or volume) with fixed GP. will this work on what you have explained?
- Hello Darshika,
Happy to help if i can. Could you provide more context and be more specific about what you mean by “fixed GP”? Gross profit being revenue less cost, I struggle to understant how your gross profit can stay fixed if you increase the price? Do you mean GP by product? Total GP?
Is the aim to have a model that would say “our costs are X per product. We want to achieve a total gross profit of Y. How many products do we need to sell if the product is priced at Z?”
- What is the best way to add additional products to this analysis?
- Hi David!
Given how I've built the model mostly using only direct links, this should not prove too complex to add new product.
First, I would insert the new rows below all the tables and chart sources throughout the tool.
Once this is done, you will simply need to drag down the existing formula and to include the new products in the chart. For the latter, clicking on one chart should allow you to see the source data area colored and you can just expand that area by dragging the right bottom corner of the coloured area.
Hope this helps!
