How to Craft a Winning Proposal (training guide for 'Consulting Essentials: Proposal Toolkit')

Description
This is the supporting training guide for the 'Consulting Essentials: Proposal Toolkit'.

The how-to-guide has been developed to provide you with page by page guidance on how to develop the content and structure of your proposal, with prompts, provocations and guidance.

It includes:
1. Introduction:
Who this is for, why it's important, what it includes and where this fits into the bigger picture of consulting skills and competencies.

2. Golden rules and killer questions:
Golden rules that you should always consider when developing your proposals. 5 killer questions that you should be able to answer with clarity and conviction, BEFORE writing your proposal.

3. Using this guide to develop your proposals:
A process for developing proposals, from receiving the brief, breaking down the problem, developing your hypotheses, constructing your storyline and strategy, to refining with your team.

4. Proposal template - asset guide:
A page-by-page guide to the Consulting Essentials: Proposal Toolkit asset, with commentary on how to think about the content you develop for each slide, thought provocations and page checklists.

It is our sincere hope that this training guide along with the Proposal toolkit will:
a) educate and guide new consultants in how to develop more robust, informed, and structured proposals.
b) challenge and provoke experienced consultants in how they currently develop proposals.
c) help you improve your win rate!

We'd love to hear any feedback you have - whether it's what you liked, what we can improve or any questions you have that we can help with.

Thank you and good luck!