E-commerce Subscription Financial Model in Excel
Originally published: 27/09/2021 08:35
Publication number: ELQ-98954-1
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E-commerce Subscription Financial Model in Excel

E-commerce Subscription Financial Model in Excel

E-commerce Subscription Financial Model in Excel
More and more products are sold as subscriptions. This is also true when it comes to e-commerce. In this model, you can see how you can model a subscription business that is shipping home-delivered dietary catering to its customers on daily basis. This is an annual model. By altering the cells in blue you can adjust the model to your needs.
A few information about the model
1. Customers. In sheet Customers, we model the number of customers based on churn rate and number of customers acquired
2. Sales & Margin. In the sheet Sales & Margin, we model revenues, gross margin, cost of acquisition, retention, logistics costs.
3. Capex. Capex is calculated in sheet Capex, based on the number of customers we have to service. We assume spending money on production facilities, warehouses, and others. There will be also Maintenance Capex. In this sheet, we also calculate in a simplified way the Depreciation.
4. Head Office costs. These costs are calculated in the sheet HQ.
5. Profit and Loss statement. Based on data from previous sheets in the sheet P&L we generate the Profit and Loss statement.
6. Working Capital. Working Capital is calculated in the sheet Work Cap, based on sales and conversion periods assumed for inventory, receivables, and payables.
7. Debt. We assume that the growth will be partially financed by Debt. In this sheet, we calculate the Debt at the end of the year based on assumed loans that we take and repayment of the loans. We also calculate here the financial costs and profits.
8. Cash Flow. Finally, in the sheet CF, we calculate the cash flow based on data from previous sheets

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