Project Scope - Research Project Proposal Template

Description
This document provide a comprehensive view of project proposal creation. Taking a hypothetical example of Costco Wholesale Corporation. Overall, this document provides an idea about well-structured project proposal

Project Objective and Scope:
The company is planning open to its physical outlets in other countries. For the same, the company wants a market entry study to be conducted by a market intelligence organization. The two countries in question are:
1. India (Developing)
2. Germany (Developed)

As per the client Costco Wholesale Corporation, some of the questions that this study should answer are:
1. Which regions within these countries should it target?
2. What is the addressable market size?
3. How should it enter the market?
4. What should it do to expand?
5. Which product to focus on?
6. Which target segment to focus on?
7. Who are the new consumers it can target?

About Costco:

Costco Wholesale Corporation, together with its subsidiaries, operates membership warehouses in the United States, Puerto Rico, Canada, the United Kingdom, Mexico, Japan, Korea, Australia, Spain, France, Iceland, China, and Taiwan. It offers branded and private-label products in a range of merchandise categories. The company provides dry and packaged foods, and groceries; snack foods, candies, alcoholic and nonalcoholic beverages, and cleaning supplies; appliances, electronics, health and beauty aids, hardware, and garden and patio products; meat, bakery, and deli products, as well as produce; and apparel and small appliances. It also operates gas stations, pharmacies, optical dispensing centers, food courts, and hearing-aid centers; and offers business delivery, travel, and various other services online in various countries. It also operates e-commerce Websites in the United States, Canada, the United Kingdom, Mexico, South Korea, and Taiwan. Costco Wholesale Corporation was founded in 1976 and is based in Issaquah, Washington.