How to Write a One-Page Business Plan
Originally published: 06/09/2017 08:52
Last version published: 06/09/2017 08:54
Publication number: ELQ-62187-2
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How to Write a One-Page Business Plan

Learn how to write a one-page startup business plan with these easy-to implement experience based suggestions.


If you’ve been putting off writing your business plan, you’re not alone. Writing a business plan can seem like a daunting task, and it’s an easy one to avoid.

But it doesn’t have to be. An easy way to start your business plan is with just one page.

  • Step n°1 |

    Understand the difference between a "One Page Business Plan" and an "Executive Summary"

    There’s really not a lot of differences between a “one-page business plan” and a good executive summary. 

    The only real possible difference is the that the “one-page plan” must absolutely fit on one page in a font that most people can still read, while a traditional executive summary can extend to two or three pages.

    lightbulb_outline Investors don’t have lots of time to read and one page can get the idea of your business across quickly and succinctly. It’s actually a very good exercise to trim down your business plan to the absolute minimum—it forces you to trim needless words and communicate your business idea clearly, with minimal clutter.

    How to Write a One-Page Business Plan image
  • Step n°2 |

    Build the "Pitch" Structure

    Here at Bplans, we’ve developed a formula for the one-page business plan that we call “the pitch.” The pitch format gets all of the critical information that you need to define the strategy for your business. Some people like to call this your “business model”, but it’s really the same thing.

    Whether you want to call it a one-page business plan, an executive summary, or a pitch, it should contain the following:

    1/ A description of the problem your customers have
    2/ Your solution (your product or service)
    3/ Business model (how you make money)
    4/ Target market (who is your customer and how many of them are there)
    5/ Competitive advantage
    6/ Management team
    7/ Financial summary
    8/ Funding required

    How to Write a One-Page Business Plan image
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