Digital Advertising Budget & Performance Tracker – Excel Template

Take control of your digital advertising budget and understand how your campaigns are performing with this practical Excel tracker.

The Advertising Budget & Performance Tracker helps you record campaign budgets, actual advertising spend, results, and revenue or commission in one organised workbook. Built-in formulas automatically calculate important performance measures, helping you compare campaigns without having to create the calculations yourself.

The template automatically calculates:

• Cost per Result • Return on Ad Spend (ROAS) • Amount After Ad Cost • Total Budget and Actual Spend • Overall Cost per Result and ROAS • Budget Remaining and Percentage Used

The Campaign Summary also identifies the campaign with the lowest cost per result, highest ROAS, and highest amount after advertising cost, making it easier to compare performance across campaigns.

The workbook includes three sheets: How to Use, Advertising Tracker, and Campaign Summary. 

Clear instructions are included to help you get started.

Suitable for marketers, small businesses, entrepreneurs, affiliates, freelancers, and anyone who wants a simple way to monitor advertising spending and evaluate campaign performance.

Microsoft Excel required.