Originally published: 12/02/2024 09:08
Last version published: 27/09/2024 14:51
Publication number: ELQ-94000-3

New Product Strategy Templates

22 Powerpoint Templates to perform standardized research and create New Product Strategy reports.

by Newron Insights
Turn data into strategic insights in record time.

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new product new product strategy product development new product development product launch product innovation product funding strategy product differentiation product mix product lifecycle

Description
The slides are organized in the following structure/framework:-

1. Product Snapshot (Less relevant for New Project cases)
- Will the client have any competitive advantage that prevents competitor entry (such as a patent or a way to lock in customers) once the client has unveiled the new product?
- How is the client’s product different from and/or better than competing products? What are the substitute products?
- Pros and cons of client product (for example, environmental and social considerations)
- Is there a risk that that the new product will cannibalize another of the client’s products?
2. Customer Strategy (Less relevant for New Project cases)
- What is the appropriate customer mix to target? How does this affect profitability and marketing strategy?
- What are the distribution channels? Can the client use its existing distribution channels?
- What is the methodology/strategy to attract customers to try the product and potentially switch?
- What is the methodology/strategy to retain newly acquired customers?
3. Market Entry Strategy (Mostly less relevant for New Project cases)
- Competitive advantages/Barriers to Entry
- Approach to entering (Acquisition or enter organically?)
- Time/investment required to enter market
- Product pricing strategy
- Technology, regulatory or other risks to entering this market
4. Market Landscape
- Current market size
- Future market growth
- Current customer and product mix
- Key competitors in the market, their strategy, Market Shares (current and historically over time), product differences and potential response to client’s actions
5. Product/Project Funding
- Does the projected profit justify the required the Research and Development expenditure, the initial capital requirements, and any ongoing investment needs?
- What is the Opportunity Cost of the required funding?
- What is the required financing and how is the Research & Development being financed?
- Will the project result in Economies of Scale (i.e., cost reductions for increased production) elsewhere in the company? (Less relevant for New Product cases)

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22 powerpoint slides

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