Retail Store Business Plan Example

Description
Regardless if you’ve been operating for a long time already, by writing up a business plan for your retail store, you can get an overview of what you want to achieve with your business, and guidelines for how you’ll achieve your goals.

A retail business plan is a solid foundation for the success of your business, whether you seek funding or not. It helps you see clearly what your business looks like and how it’s positioned in your target market.

If you need to get funding, your retail business plan will work as proof that you and your business are good for investment. Studies suggest you can double your chances of securing a loan with a business plan and grow your business.

Retail Store Business Plan Outline
This is the standard retail store business plan outline which will cover all important sections that you should include in your business plan.

Executive Summary
Company Profile Summary
Market Research Summary
Marketing Summary
Finance Summary
Company Profile
Business Overview
Company History
Management
Location
Legal StructureVision & Mission
Market Research
Industry Profile & Market Size
Local Market
Target Market
Competitor Analysis
Keys to Success
Customer Survey Summary
SWOT Analysis
Sales & Marketing
Products and Services
Pricing Strategy
Marketing Strategy
Primary Marketing Activities
Positioning Statement
The Sales Process
Strategic Alliances
Operations
Location(s)
Legal Issues
Insurance Issues
Human Resources (Or Team)
Process/Production
Risk Assessment
Financial Plan
Startup Funding & Capital
Start-Up Costs
Sales Forecast
Cash Flow
Projected Profit & Loss
Appendix