Coffee Shop Business Plan Example

Description
Before you start writing your business plan for your new coffee shop business, spend as much time as you can reading through some samples of the food and restaurant business plans.

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

Coffee Shop Business Plan Outline
This is the standard coffee shop business plan outline which will cover all important sections that you should include in your business plan.

Executive Summary
Objectives
Mission Statement
Guiding Principles
Keys to Success
Financial Summary
Net Income
Business Overview
Ownership
Owners
John Doe
Legal Form
Start-Up Summary
Location and Facilities
Products and Services
Products/Services Descriptions
Menu
Product/Service Sourcing
Inventory Management
Warehousing and Fulfillment
Future Products/Services
Market Analysis
Industry Analysis
Competitive Landscape
Products, Operations, Technology
Market Size
Industry Participants
Market Segments
Market Tests
Target Market Segment Strategy
Market Needs
Market Growth
Positioning
Competitive Analysis
Competitive Comparison
Main Competitors
Roasterie Cafe
Take Five Coffee Bar
Homer’s Coffee House
Marketing And Sales
SWOT Analysis
Strategy Pyramid
Unique Selling Proposition (USP)
Competitive Edge
Marketing Strategy and Positioning
Positioning Statement
Pricing Strategy
Promotion and Advertising Strategy
Website
Marketing Programs
Sales Strategy
Sales Forecast
Sales Programs
Legal
Milestones
Exit Strategy
Organization and Management
Organizational Structure
Management Team
Management Team Gaps
Personnel Plan
Financial Plan
Important Assumptions
Start-Up Costs
Source and Use of Funds
Income Statement Projections
Balance Sheet Projections
Cash Flow Projections