Competitor Price Monitoring & Gap Analysis

📊 Competitor Price Monitoring & Gap Analysis — Excel Template
By Data'sOk

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Do you know if your prices are losing you customers right now?
Most businesses check competitor prices occasionally, informally, and inconsistently. A screenshot here, a spreadsheet note there. No system, no trend, no alert when something shifts dangerously. This tool fixes that.
The Data'sOk Competitor Price Monitoring & Gap Analysis template gives you a structured, repeatable process for tracking where your prices stand in the market — SKU by SKU, competitor by competitor, week by week.
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WHAT YOU GET
8-tab Excel workbook, fully unlocked:
⚙️ Setup — Enter your SKU and competitor names once. Every sheet updates automatically.
📊 Price Snapshot — Enter current prices for up to 7 SKUs × 4 competitors. Auto-calculates market min, max, and average.
📐 Gap Analysis — Your price vs each competitor in $ and %, plus your gap vs the overall market average.
🏅 Market Position — Percentile rank per SKU, price index (your price ÷ market avg), and a positioning label: Value Leader / Competitive / Mid-Market / Premium / Price Leader.
🚨 Alert Dashboard — Set a single threshold (e.g. 10%). Every SKU outside that band is flagged automatically with a recommended action.
📈 Price Trends — A rolling time-series tracker. Add a row each week to build a history of how your market position evolves.
📉 Charts — Auto-generated price comparison bar chart and price index trend line, updated from your data.
📖 Manual — Plain-English guide to every metric, formula, and decision signal.

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WHO IT'S FOR
→ E-commerce store owners who want to stay competitive without expensive repricing software
→ Retail and category managers building a monthly pricing review
→ Consultants running competitive pricing audits for clients
→ Anyone who has ever lost a sale and suspected price was the reason

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WHY IT'S DIFFERENT
Most competitor trackers are either expensive SaaS tools or one-off snapshots. This template sits in the middle: a structured, repeatable Excel system you own forever.
→ The Alert Dashboard flags problems automatically — you don't have to eyeball every row
→ The Trend Tracker shows whether your position is drifting over time — not just where you are today
→ The Market Position score tells you not just the gap, but what it means strategically
No subscription. No software to install. No data uploaded anywhere. Just Excel.

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REQUIREMENTS
Microsoft Excel 2016 or later (Windows or Mac). Not tested in Google Sheets.
Up to 7 SKUs and 4 competitors supported out of the box. Expandable.