Originally published: 03/01/2018 15:24
Publication number: ELQ-53790-1
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The 4 P's of the Marketing Mix

Victor Holman explains how and why the 4 P's of the Marketing Mix has actually increased to 7 P's.

Description
This video illustrates and explains the 7 P's of the Marketing Mix. Victor Holman has added 3 P's:

People
Process
Physical Evidence/Proof

He notes that these have been added to keep up with the demands of the modern business environment. He then goes through each P of the marketing mix and explains each, providing also strategies you can use to manage your marketing campaigns.

Length: 6 minutes 23 seconds

This Best Practice includes
1 Video on the Marketing Mix

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