E-Commerce Performance Dashboard

📊 E-Commerce Performance Dashboard — Interactive HTML File
By Data'sOk
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Every metric your e-commerce store produces. One file. No software required.
Most store owners track revenue in one place, orders in another, marketing spend somewhere else, and customer data in a tool they barely open. Every Monday morning review means pulling numbers from four different sources and hoping they add up.
This dashboard ends that. One HTML file covers your full e-commerce operation — revenue, products, customers, marketing ROI, and channel performance — with 12 months of data, 20+ charts, and automatic health signals. Open it in your browser, enter your numbers, and you have a complete store review ready in under 30 minutes.
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WHAT YOU GET
6 interactive section tabs — navigate between views instantly:
📊 Overview
Revenue trend with target line, orders + AOV dual-axis chart, conversion rate vs benchmark, 6 KPI cards, and a health scorecard with automatic green / amber / red signals.
💰 Revenue
Full waterfall from gross revenue through discounts and returns to net revenue. Gross margin % trend. Return rate vs benchmark. Full-period summary panel.
📦 Products
Top 8 products ranked by revenue with margin badges. Category revenue donut chart. Units sold vs margin % scatter plot — instantly identifies your stars and underperformers. Stock health status per product.
👥 Customers
New vs returning customers chart. LTV trend vs target. Purchase frequency. Repeat purchase rate. LTV:CAC ratio. Full customer health scorecard.
📣 Marketing
Marketing spend vs attributed revenue. ROAS by channel (5 channels, colour-coded by target). CAC trend. Email open and click rates. Marketing health scorecard.
🌐 Channels
Revenue cards per channel (Website, Marketplace, Social, Wholesale). Stacked channel revenue chart. Channel mix evolution over the year. Channel comparison table. Conversion funnel: sessions → cart → checkout → purchase.
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ADDITIONAL FEATURES
🎨 Full branding customisation — upload your logo, edit store name, choose from 6 colour themes (including dark mode) or set custom hex colours.
📅 Period filter — switch between full year, last 6 months, and last 3 months across all charts simultaneously.
💱 Currency selector — USD, EUR, GBP, GEL, KZT.
💾 Export — print to PDF, download JSON backup, import data, copy KPI summary to clipboard.
📖 Built-in manual — collapsible in-app guide covering every metric, every tab, and all customisation options.
⚠️ Smart alert banner — automatic warnings when return rate, ROAS, or revenue drift outside your targets.
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WHO IT'S FOR
→ E-commerce store owners who want one complete view of their business instead of five separate tools
→ Category and operations managers building a monthly store review for leadership
→ Agencies presenting performance reports to e-commerce clients
→ Consultants running store audits who need a fast, professional output
→ Anyone who has ever spent more time building a report than reading it
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WHY IT'S DIFFERENT
This is not a Google Sheets template with charts that break when you scroll. It is not a Power BI dashboard that requires a subscription and a tutorial. It is a single self-contained HTML file — 20+ charts, 6 tabs, smart alerts, full branding, JSON backup — that works offline in any modern browser.
No login. No subscription. No internet connection required after download. Your data never leaves your computer.
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REQUIREMENTS
Any modern browser: Chrome, Firefox, Safari, or Edge.
Works on Windows, Mac, and Linux. No installation required.