Publication number: ELQ-91311-1
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How to Write a Killer Deck, and Get Funded
To help you write and structure your pitch to increase your chances of securing investment.
by Immad AkhundCEO, Founder @ Mercury. PT Partner @ Y Combinator. Founded: Heyzap (Acquired by @Fyber). 2x YC. Investor in 50+ cosFollow
Introduction
I have advised a number of Web companies on their way to raise money. I am often mentally ‘face-palming’ as they stagger through their initial pitch. Helping entrepreneurs is something I am passionate about. Knowing how to comfortably raise funding removes the distracting worry of money. Not having to worry about money allows entrepreneurs to focus on the important things, like creating a multi-billion dollar company.
The key preparation material that most people create for pitching potential investors is a presentation deck. This is normally a PowerPoint/Keynote presentation that highlights key parts of your pitch and something you talk along-side when pitching. To help you write your deck I have complied the most common advice I give to most start ups.
The two most important aspects of pitching are: 1) being confident and 2) conveying a consistent powerful story.
- Step n°1 |
Confidence
You must firmly know that you are doing a great thing for the potential investors. You're not asking for money. Rather, you're making them money. And, making them a lot of money at that. This may seem like a bold statement but if you do not believe in your product with such conviction the investors will not believe in you either. The deck/pitch is you conveying the vision of your idea.
- Step n°2 |
Story
It is vitally important to weave a story through your deck. The story should be of who you are and how your idea is going to change the world. Every slide in your deck is part of that story. Stories anchor ideas, help familiarize new concepts and create a smooth flow from start to end of your deck.
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by Immad AkhundCEO, Founder @ Mercury. PT Partner @ Y Combinator. Founded: Heyzap (Acquired by @Fyber). 2x YC. Investor in 50+ cosFollow
