Strategic Planning Guide
Originally published: 09/07/2020 08:19
Publication number: ELQ-39059-1
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Strategic Planning Guide

Essential steps in developing a robust strategic plan.

In today's ever-changing business environment, it is important to build a strategic plan to consistently grow and sustain your business. One of the key reasons why a business fails is due to a lack of planning. The business landscape is changing rapidly and it is imperative to build a strategic plan to proactively and successfully navigate in this changing environment.

Creating a strategic plan for your business is a key element as it helps govern the direction you want to grow your business by identifying the overall goals for your business and also helps to determine where to spend time, human capital, and money. It is important to continue to refine your strategy based on market opportunities/customer needs to place your business as effectively as possible in the market place.

This quick guide on strategic planning will help you understand strategic planning, it's importance, and the essential steps to build a robust strategic plan that will give your organization a direction to move ahead.

In this guide, you will learn,

1. What is strategic planning?
2. Why strategic planning is necessary?
3. Who should be involved in the strategic planning process?
4. What are the key steps to building a strategic plan?

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