SaaS Model & KPIs

Description
Key Metrics included in the model:

- % of customers that cancel each month (churn)
- CMRR (Contracted Monthly Recurring Revenue)
- Cash (Starting with $50K in Bank)
- CPA (Cost per Acquisition)
- Months to recover CPA
- Lifetime Profit per customer
- CACR (Customer Acquisition Cost Ratio)

Created by Ryan Carson (@ryancarson) with the help of
Marc Roberts (@marcroberts) and the community.