Originally published: 26/09/2016 14:16
Publication number: ELQ-14421-1

SaaS Model & KPIs

A simple model to define and track your key metrics as a SaaS Startup

by Ryan Carson
CEO and Founder at Treehouse

16 reviews2,299 views|Start the discussion!|download for free

business model financial model startups early-stage lifetime value customer acquisition saas key metrics

Description
Key Metrics included in the model:

- % of customers that cancel each month (churn)
- CMRR (Contracted Monthly Recurring Revenue)
- Cash (Starting with $50K in Bank)
- CPA (Cost per Acquisition)
- Months to recover CPA
- Lifetime Profit per customer
- CACR (Customer Acquisition Cost Ratio)

Created by Ryan Carson (@ryancarson) with the help of
Marc Roberts (@marcroberts) and the community.

This Best Practice includes
1 Excel Model

Ryan Carson offers you this Best Practice for free!

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Reviews

- 4.4 / 5 (16 votes)
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Jill Sinclair(last updated: 04/12/2019 14:19)
Héloïse Touzé(last updated: 16/10/2019 16:20)
Kristoffer Lundegren(last updated: 26/09/2019 15:22)
Linh Khanh(last updated: 25/09/2019 13:28)
Abi Waqas(last updated: 08/05/2019 09:00)
Dauren Mukatayev(last updated: 11/04/2019 10:03)
Sandar Aung(last updated: 17/12/2018 09:02)
SaaS Model & KPIs are very useful in my job.
thank you so much for helping me download this Model
Quan Quach(last updated: 29/11/2018 10:36)
Aymar MUINA(last updated: 03/11/2018 00:20)
Antonio Borges(last updated: 01/09/2018 20:50)
Gaurav Sandhya(last updated: 28/05/2018 10:07)
Shari Burk(last updated: 15/05/2018 15:53)
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Putra Kesuma(last updated: 05/06/2017 09:07)