SaaS Model & KPIs

A simple model to define and track your key metrics as a SaaS Startup

by Ryan Carson
CEO and Founder at TreehouseFollow

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Description
Key Metrics included in the model:

- % of customers that cancel each month (churn)
- CMRR (Contracted Monthly Recurring Revenue)
- Cash (Starting with $50K in Bank)
- CPA (Cost per Acquisition)
- Months to recover CPA
- Lifetime Profit per customer
- CACR (Customer Acquisition Cost Ratio)

Created by Ryan Carson (@ryancarson) with the help of
Marc Roberts (@marcroberts) and the community.

This Best Practice includes
1 Excel Model