Originally published: 26/08/2021 08:14
Publication number: ELQ-72790-1
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Startup Product Tracker for Product Managers

How to Design Product Roadmap to Stand on CEO Vision #CEO: PM 2021
In my early days as a founder (CEO) of my first startup. I struggled to maintain track of the progress,
feedback, and strategy progress. Profoundly, I was unable to create a roadmap that would heed all
product scenarios.
Yet, some failures and criticism drove me to learn. How to plan, research, organize, prioritize, manage
staff, and conduct brainstorming meetings for product development and launch.
In this article, we will delve into the various aspects of product roadmaps, and how can a product
manager execute their product development roadmap with stakeholders.
What is a product roadmap?
In actuality, a product roadmap is a visual representation of a product's vision, which helps a business
unify behind a high-level product strategy. It's like a freeway leading to your product's intended vision or
end goal. Basically, it's a strategy that answers the question, "What am I going to build?" "What am I
going to develop next, whether it's in 6, 12, or 24 months, and why?
To put it another way, a product roadmap is a very sophisticated strategic tool or document. You create a
theme for your projects, present them to your stakeholders. And then move on to more essential
product management tasks. Which can help the product stand out in the market and persuade
customers to buy it?
“A product roadmap is about communicating the why. It is about the ultimate destination and the
major steps. That the team intends to take along the way (goals to be reached, problems to be solved).
A roadmap should not delve deeply into the what and the when. It should stay at the why level. It
should inspire your teams to develop a release plan. A delivery plan or a project plan for how to
deliver the vision.”
- By McCarthy, Author of Product Roadmaps Relaunched

Types of Product Roadmap
You and your team may create a product roadmap in a variety of ways. Each sort of product roadmap has
a distinct function, that should be aligned with the CEO's and customers' requirements.
Status-oriented, theme-oriented, and outcome-oriented roadmaps are the three types of roadmaps:
those are described below. There are a variety of different methods for creating and orienting roadmaps.
But these three, are the most useful, particularly for producing alignment.
A status-oriented roadmap helps you to have a better sense of where the team is right now, without
having to commit to a specific timeline. The simplicity of this style of the roadmap is its major advantage.
It's divided into three columns based on the Now, Next, and Later state of each delivery. It aids in
prioritizing and eliminates any uncertainty. What the team is working on at any particular time.

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Further information

Objective to help start up , business owners to launch product , track , achieve desired results

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