Ecommerce Financial Model Template
Originally published: 28/04/2021 07:04
Last version published: 12/08/2022 10:12
Publication number: ELQ-14281-4
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Ecommerce Financial Model Template

E-commerce financial model in Microsoft Excel to download.

This easy to use Financial Model template is a dynamic model where you can change assumptions (clearly labeled) and the updates will flow through the model. The model has a clear and consistent structure and format and follows international accounting rules. This model has been used to secure over £50m (c.$65m) in seed/series A funding.

The well-designed model focusses on building your key revenue drivers, designing product pricing and margin, understanding the number and size of your finance rounds and giving you a business valuation (multiples and perpetual growth methods) - pitch ready and everything an investor needs to quickly and easily evaluate your E-commerce business.

The model also includes

💪Assumption walkthrough - click on on any assumption for guidance context

💪Run up to five scenarios - build your base, best and conservative cases

💪Full financial statements

💪Financial and customer KPIs (traffic, average basket size, repeat orders)

💪Cohort analysis building detailed repeat order analysis

💪Map your fundraising route with a dynamic cap table and returns

We have reduced the number of model tabs to just :

1/ Introduction - clear instruction on how to use the model

2/ Inputs - all the model inputs in one tab (no more jumping between tabs) and test scenarios

3/ Calculations - the engine of the model, all the calculations in one place

4/ Investor road map - understand your cash shortfall, investment rounds, dilution analysis, and round valuations

5/ Financial Statements - income statement, balance sheet, cash flow statement

6/ Financial Summary - key financial and customer KPIs

7/ Valuation & Returns - Business valuation, investor returns (IRR / MOIC)

This Best Practice includes
1 Financial forecast template Excel workbook

Acquire business license for $99.00

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Further information

Deliver a re-usable and comprehensive financial model template

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