Market Research Plan Template

Description
A market research plan is an important document that includes important details about a company's market research project. The plan is often an overlooked step of the market research process, however, it is a critical factor in determining whether an organisation's market research efforts are successful.

This is because a well-devised plan can be an essential instrument in focusing your investment. It ultimately lets you know, in advance, the desired outcomes of the project. It can also be used as a tool for getting quicker sign-off from management when launching a new campaign.

Furthermore, it is important to remember that the research plan is not just for your team. Rather, it should be written in a way that can be sent to agency partners too - making sure that everyone is working towards the same goal.

This Market Research Plan template comes with a how-to methodology that allows you to create a comprehensive and well-devised plan.