Last version published: 25/04/2018 15:13
Publication number: ELQ-14795-2
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Running a Successful Coffee Shop
How to stand out from the competition as a coffee shop.
With a coffee shop on every corner of every street, it can be difficult for new cafés to stand out from the crowd. This handy infographic from Espresso Works suggests ways you can set yourself apart from the competition when just serving great coffee isn’t enough.
Social media is a great opportunity for coffee shop owners to cost-effectively promote their business. Don’t be afraid to express the personality of your business in a fun, creative and engaging way. Whatever platform/platforms you decide to use, make sure you post consistently high-quality content on a regular basis so that you don’t get lost in your customers’ timelines.
You can use your online activity to get feet in the door by hosting competitions and by sharing online-only offers. Another great way to make your great coffee go viral is by encouraging customer-generated content. Coffee shops can have great visual content, so Instagram can be a particularly effective platform for this. For example, you could host an Instagram contest in which users share pictures of your coffee using a unique hashtag.
Another effective way to drive sales is by running promotional campaigns such as “Buy One Get One Free” and “Unlimited Refills.” The below infographic provides a useful list of do’s and don’ts on how to run effective customer incentive campaigns.
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