KPI Sales Staff

Description
It's a fact that by tracking the growth of your sales, you also track the growth of your company. It goes without saying that it's important to be mindful of this sales KPI. Follow the performance of your sales reps, their target industry, and their area through professional KPI dashboards. Let's say your team focuses on many verticals and only one of them proves to bring significant returns. This could be a sign to reassess the vertical distribution in your team. You won't leave money on the table and you'll have higher returns. Be flexible and analyze your sales KPIs, and you'll bring more sales revenue to your business and, consequently, profits.
One of your top priorities should be to understand if you are on track to reach your planned goals. By implementing automated sales reports, you can answer questions such as: Is your actual revenue better or worse than your forecasted one? When you first planned your goals, what did you base them on? Is your baseline included in your charts? This information will help you expect deal activities, and results, and, in case inconsistencies arise, you’ll better recognize outliers versus trends. This metric lets you know whether your team is doing what they should, if they need help, or if the whole strategy should be changed or adjusted.
One of our sales KPI examples is especially important for businesses with monthly recurring revenue such as SaaS businesses. The customer churn rate expresses the number of customers who stopped using your company’s products or services in a defined timeframe and gives you a realistic overview of your customer retention strategies and what kind of trends you cope with. To calculate the exact churn rate, divide the total number of customers you had at the beginning of the month by the total number of customers lost. You can also automate these calculations by using professional software that can trigger alarms if any sales anomalies occur. Your goal should be to keep the churn rate as low as possible.