The Customer-Centric Financial Model for Restaurants
Originally published: 14/06/2021 06:28
Last version published: 20/02/2023 09:41
Publication number: ELQ-46109-7
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The Customer-Centric Financial Model for Restaurants

Unique financial excel model for restaurants with a strong focus on customer behavior, prices, and marketing.

Description
The Customer-Centric Financial Model for RestaurantsGET THE FREE DEMO PDF: https://www.eloquens.com/tool/VvABhgkx/peter-graf/the-customer-centric-financial-model-for-restaurants-demo-pdfDo you want to start a restaurant? Then this is for you! A UNIQUE MODEL THAT FOCUSES ON THE CUSTOMERThis financial model is unique, and you won't find anything like it anywhere else. The reason for this lies in the customer-centric structure. The calculations focus on your assumptions about customer behavior, prices, and marketing. This financial model shows you which marketing measures you can use to achieve a specific turnover and how suitable certain marketing measures are. These results help design a profitable marketing plan for your restaurant. INITIAL INVESTMENTAs you know, starting a restaurant means investing a lot of money and taking financial risks. Many restaurant startups need an initial investment of $ 150,000 to $ 500,000.DISCOVER THE BEST STRATEGYA good financial model can help you develop the best strategy to win customers, set up a successful marketing plan, and avoid dangerous pitfalls.YOU´VE GOT TO PREPARE, PREPARE, PREPARE!I can't stress this enough. Preparation and planning are critical to start a successful restaurant. And you need to focus on the right things. Today, you need to plan for on-premises and takeaway and delivery, even if you don't think about it right now.YEARS OF EXPERIENCEIn the past 25 years, I developed many business plans and excel models for restaurants. I also helped bring a 7-employee café and restaurant out of a crisis, to turn it into a successful leading company with 50 employees and more than 2 million Euros in sales per year.QUESTIONS THAT NEED TO BE SOLVEDMy model helps you to find answers to questions that have a significant impact on your chances of success:o How much money do you need?o How do you get enough customers?o Which marketing is most effective?o Should you use delivery apps?o How profitable are apps like Doordash, Ubereats, or Grubhub?o How vital are passers-by to get customers?o How much revenue can you make by promoting on-premises, takeaway, or apps?o Which results can you achieve with email marketing, online ads, flyers, social media, and direct mail?o How much money do you need to set up a marketing system?o What's the impact of upselling, customer behavior, prices, COGS, shrinkage, and theft on your bottom line?o How many cooks, waiters, managers, and other employees do you need?o Which costs do you need to consider?o How many customers can a particular marketing campaign generate?o How can you forecast sales?o How much revenue do you need to achieve break-even?o How can you calculate the prices for food and beverages?THE STRUCTUREo This model is within Excelo Easy-to-use navigation baro Free of macros - so no problems from this cornero Entirely open and no password protection. o All sheets are connected, o The two bonus tools, "Recipe" and "Costing", are stand-alone solutions and marked dark yellowo Enter assumptions in eight sheets. All input fields are marked light yellow.o Results in ten output sheets, which are marked green.o The model concludes with the classic three statements for income, cash flow, and balance.o Optimized for printingo Detailed glossary with more than one hundred explanationso Input fields with helpful commentaryo Summary page with core financials and marketing results.HOW TO USE THIS MODELEnter your assumptions into the eight input sheets that are marked light yellow:1. Business2. Marketing3. Conversion4. Pricing5. Personnel6. Costs7. Investment & Depreciation (I&D)8. FinancingThen check the results and optimize until you are satisfied.INDUSTRY BENCHMARKSTo help you with your assumptions, you will find several industry benchmarks as reference values.MY INPUTMy years of practical insights and experiences in the restaurant industry helped me to create a simple but spot-on financial model. Building this model took me more than one hundred hours of work - although I'm experienced with excel.YOUR CHOICEIf you want this model, you have three options. Option 1, you could build it yourself, but you would at least need a month of full-time work. Within this time, you could easily create your perfect business plan, based on my ready-to-use financial model.Option 2, you could hire a restaurant industry and Excel pro to build it, which would cost about $ 5,000.Or option 3. You buy my model and get a head start of at least one month of hard work with built-in years of experience in the restaurant industry.Make up your mind now and get this ready-to-use financial model!

This Best Practice includes
1 Excel File with Example Data + 1 Excel File without Data

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Discover the best strategy to get customers and get answers for questions, that impact your success.

... if you are looking for a solid foundation to start a restaurant.

... if you want to plunge blindly into an adventure.


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