Strategic B2B Marketing Templates

Description
FRAMEWORK QUESTIONS❓

1. Positioning- Define Answers to these 4 questions:

1. What problem are you solving?
2. Who has the problem?
3. How much are the willing to pay to solve it?
4. How does it differ from other potential solutions - Use crossing the chasm template

2. Segmentation & Targetting
- Identify and define the most lucrative mareket for your product service
- The narrower the market, the more compelling the solution will be. The more targetted the messaging, the more effective it will be.

3. Marketing Communications
- From website SEO to Case Studies to Webinars, explore and test all the avenues at your disposal. Choose the most effective channel and invest in them.
- Without high quality content, even the best channel strategy will falter.

4. Create Sales Opportunities
- If you are in a consultative sales environment, develop initiatives, events and programs.
- If your product line is more transactional and sells directly via web, focus on what drives traffic and sales (SEO, Pay per click, Advertising)

5. Continuously Improve
- Test, Measure, Adjust, Be Bold
- You will never move the needle by doing the same stuff that got no results before.