BCG Matrix Powerpoint Template
Originally published: 21/07/2019 10:46
Last version published: 02/08/2022 07:54
Publication number: ELQ-35539-2
View all versions & Certificate

BCG Matrix Powerpoint Template

An Easy to use BCG (Boston Consulting Group) PowerPoint Template

The BCG Matrix was developed by Bruce D. Henderson for the Boston Consulting Group (BCG) in 1970 to help companies analyze their business units, product lines or brands.It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas as strategy, product management, marketing or portfolio analysis.IntroductionBCG matrix is a well-known and established strategy tool, which is used to analyze a company’s product portfolio on a quadrant along relative market share axis (horizontal) and market growth rate axis (vertical)The chart classifies the business units, products or brands into four areas:- Cash cows- Poor dogs- Questions marks- StarsUse Cases- Create transparency regarding the company’s business units, product portfolio or brand portfolio- Reduce complexity within our strategic analysis and discussions- Apply the BCG Matrix to evaluate strategic directions based on current portfolio structure, while balancing the investments needs between exploration in new business segments and exploitation of established segments. All powerpoint slides by are fully editable powerpoint slides.The slides can be used in - business plans- strategy plans- marketing plans- M&A investor decks- corporate presentationsIf you find the tools useful, I would appreciate a positive review and rating. Please feel free to drop us a message on our channel here:

This Best Practice includes
2 PowerPoints Slides, Format: 16x9

Acquire business license for $4.90

Add to cart

Add to bookmarks


4.7 / 5 (42 votes)

please wait...