Cost of Acquiring Customers (CAC) - Excel Calculator for Consulting Business

Description
In any business, especially consulting, it matters how much it costs you to acquire a customer. The efficiency of your market and sales activities will be crucial. Therefore you have to make the cost of acquiring the customer and compare it with the Life Time Value of the customer (LTV). In this way you can pick the right method to acquire a customer. Many consulting firms don't calculate CAC and LTV which may cause not the most optimal allocation of your marketing budget and most of all of your scarce resources.

That's why in this Excel file I show you how you can calculate the Cost of acquiring the customers (CAC) in consulting for many different marketing and sales activities such as events, content marketing, paid advertising (affiliation, facebook ads, adwords), cold calling etc. You will also see how using the CAC and LTV you can make the decision. Approach shown in this file will help you to successfully grow your business and put the money where it is really worth it. The voiceover for this Excel can be found below the cover pictures on this page.

For more on running a consulting business you can also check my presentation on the Slideshare: https://www.slideshare.net/AsenGyczew/how-to-start-and-run-consulting-fimr-fast-and-efficiently