Sales Pitch Template

Description
There are 3 Types of selling - Alligator Selling, Solution Selling and Insights Selling.


Alligator Selling - Before internet empowerment, sales reps relied on pitching product features, and prospects readily accepted without instant access to information. This approach was also known as “alligator selling,” because the salesperson had a big mouth and little ears (i.e., all talking and no listening)." 


Solution Selling - "At its core lies the concept of asking big, open-ended questions to understand customer needs before crafting a potential solution."


What is Insight Selling?
Insights are accurate understandings of a person or thing. In sales, they’re gathered through research, experience, and data and used to forge a deeper relationship with a prospective client. 


Insight selling begins with two ideas. First, that buyers don’t just want sales reps to ask them big, open-ended questions. And second, that content marketing has officially overwhelmed modern buyers.If you believe these two points, or have experienced that reality yourself, here’s what you should understand. Today’s buyer needs you to add value beyond the research they can conduct on their own.



Types of Insight Selling

Interaction Insight - Insight selling can manifest in the interactions you have as you connect with prospects, have meaningful conversations about their pains and problems, and encourage a solution by inspiring change.
Opportunity Insight - Insight selling also goes beyond conversations with prospects who have a demonstrated interest. In fact, some of your prospects may not even realize they have a need, so the opportunity arises to create that awareness.