How to Prep for Your Pitch
Originally published: 19/05/2017 15:25
Last version published: 29/06/2017 14:51
Publication number: ELQ-72561-2
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How to Prep for Your Pitch

Prepping for Pitch Season? The Ingredients you Must Gather for Your Investor Pitch


The end of August is here and it’s more than parents doing the happy dance that the school year’s starting — finally Investors are back from their vacation haunts and gearing up to find this year’s crop of fundable companies. And yes, that’s you!

You might have been diligently working on your pitch all summer or you might just now be scrambling to put it together. Whether it’s the former or the latter, let’s take a minute to take stock of what it should contain.

I’m giving you thewinning recipe that I’ve used to create hundreds of pitch decks. Like any good chef, please review the list of ingredients to see that you have everything in stock before you start cooking:

  • Step n°1 |

    Strong Problem

    Make sure there’s a powerful need for your solution back up with stories, numbers, facts and figures and that you’re telling it in a compelling way.

    How to Prep for Your Pitch image
  • Step n°2 |

    Simple Solution Statement

    Something that anyone from any background can understand: “ We do X (our solution) for Y (our audience) by Z (How we do it, simply).”

    How to Prep for Your Pitch image
  • Step n°3 |

    Illustrative Demo

    You don’t have to spend a lot of time or money but you must have a demo that showcases your offering so they understand what it looks like and how it works. 

    How to Prep for Your Pitch image
  • Step n°4 |

    Current Status

    Where are you at? Have you launched? Raised funding? Do you have Users? Any of them paying? What’s your rate of growth? What major milestones have you accomplished?

    All of these answers will help them assess where you’re at in the process and if you’re at the right stage for them. And please, don’t exaggerate the numbers, it’s easy enough to check it and can really hurt your credibility.

    How to Prep for Your Pitch image
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