New Market Entry - Consultants Step-by-Step Guide

A 158 page PDF Guide to explain the "New Market Entry" Strategy for Consultants.

by John Gregg
Principal Navigate Consulting, Policy Advisor, Non Executive Director, GAICD (XXXX - 2021)Follow

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Description
A well-founded market-entry strategy minimises the uncertainties faced by new entrants .

We have developed a systematic approach to market-entry strategies, allowing us to create well-supported and objective plans that extract maximum value from internal assets and investment, and ultimately increased competitiveness and secured revenue.

We have used this approach to:
- decrease the financial uncertainty that derives from lack of comprehensive market analysis and a structured strategic plan
- enable business plan collaboration and financial planning

(initial business case assumptions need to be revisited to better correspond with market conditions and chosen market position)

- create launch efficiency by delivering a framework for subsequent planning of tactical launch activities, coordinating and prioritising tasks for launch team
- enable risk management and market perception control through contingency planning

Launch organisations face immense pressures on market entry, created by internal and external expectations. Some of these pressures can be eased by developing a clear and structured market-entry strategy and effective functional plans.

But before developing a market entry plan a comprehensive strategic knowledge base of all relevant aspects of the market must be gathered.

This knowledge base becomes the foundation which should guide and help shape the market entry strategy.

The foundation comprises four key pillars;
1. The industry structure
2. The customer target and their value
3. A full audit of the existing market competitors
4. A fearless examination of your business capabilities and fit with the dynamics of the market.

This document which formed the key teaching material and takeaway for a course I deliver at one of Australia’s leading MBA courses is to learn about these steps.

This Best Practice includes
150 Slide full market entry strategy training presentation