Last version published: 12/08/2019 21:12
Publication number: ELQ-38002-3
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Advanced SWOT analysis. - Excel Template and Power Point Guide
Excel template and PowerPoint Guide on how to make a SWOT analysis and convert your ideas into numbers.
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Identify the strengths and weaknesses that are relevant in meeting opportunities and threats in a particular situation.
Help to identify your top priorities
To give useful insights on which marketing strategy to choose
Often, SWOT analysis is associated with a table divided into four parts, in which random factors are often entered. This is the wrong approach.
SWOT analysis is a tool thanks to which you can choose a strategy for your company, based on its real strengths and weaknesses as well as opportunities and threats that are present in its environment.
Focuses on the key internal and external factors affecting the company;
Helps to identify future goals;
Initiates further analysis.
Factors can be described too broadly;
Factors are often opinions, not facts;
No recognized method to distinguish between strengths and weaknesses, opportunities and threats.
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