SaaS Metrics Dashboard
Originally published: 02/09/2016 12:53
Last version published: 16/12/2016 16:19
Publication number: ELQ-51873-2
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SaaS Metrics Dashboard

A simple KPI sheet for early-stage SaaS startups with a low-touch sales model.

Do you find yourself often confused by SaaS metrics? Which KPIs are the most important? What is the best way to calculate churn? Or CACs? Or MRR? How can lifetime customer value be calculated?

This metrics template is intended to help SaaS entrepreneurs and answer exactly these questions by describing what KPIs venture capitalists are looking for.
Please note, this is only a template and should be customised to your own business.

- Christoph Janz,

Note: Feel free to check the blog regularly for many other resources for startups.

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