SaaS Metrics Dashboard
Originally published: 02/09/2016 12:53
Last version published: 16/12/2016 16:19
Publication number: ELQ-51873-2
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SaaS Metrics Dashboard

A simple KPI sheet for early-stage SaaS startups with a low-touch sales model.

Do you find yourself often confused by SaaS metrics? Which KPIs are the most important? What is the best way to calculate churn? Or CACs? Or MRR? How can lifetime customer value be calculated?

This metrics template is intended to help SaaS entrepreneurs and answer exactly these questions by describing what KPIs venture capitalists are looking for.
Please note, this is only a template and should be customised to your own business.

- Christoph Janz,

Note: Feel free to check the blog regularly for many other resources for startups.

This Best Practice includes
1 Excel Model

Christoph Janz offers you this Best Practice for free!

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Discussion feed for SaaS Metrics Dashboard

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  • Leigh Warner
    can i download on a mac version of excel
    1arrow_drop_uparrow_drop_downReply reply
    • Tim Demoures
      Sure Leigh, this is possible. If you download Christoph's spreadsheet file on your Mac, you should be able to open it via Excel without any issues (I have a Mac, just tested it and there are no problems on my side). Contact me via PM if you have any issues and if I can help!
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    4.7 / 5 (175 votes)

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