Matrix Technology/ Markets
  • Matrix Technology/ Markets
  • Matrix Technology/ Markets
  • Matrix Technology/ Markets
Originally published: 15/04/2016 08:22
Last version published: 17/05/2020 21:03
Publication number: ELQ-41555-13
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Matrix Technology/ Markets

Show the value 💲 of disruptive technologies 💻 meeting specific markets 🛒

Description
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Employ a visual representation 👁‍🗨 to show how innovative technology 👩‍💻 is meeting your markets.💹

On a matrix, identify your disruptive technologies 💻 and how you are using them in the different markets you have business projects/ companies or investments on. 💼💲

Demonstrate how a combination of disruptive technologies 💻 on a given market can generate new business ideas. This slide is a mean to give a clear and simple idea of how your market/technology combinations can be a source of value creation. 💰

Steps: ⏬

1/ Choose your technologies ⬅

You should spend some time ⌛ on this first step as the technologies chosen will be at the heart ❤ of your slide and your project's/company's/investment's strategy. 📽

First try to search for existing reliable market studies (Markess, Xerfi, Reuters, MarketResearch, HBR, McKinsey…) 📜 which address the subject of disruptive technologies.💻 In the model slide, the author found a study by McKinsey listing 12 disruptive technologies that will transform life,
business 💼, and the global economy 🌎.

Second, select 3 to 5 technologies that are coherent with your strategy and the markets📈 you are working on or on which you want to be on. ◀

2/ Describe each technology ✍
3/ Choose your markets 🛒
4/ Combine technologies and markets 👩‍💻&💹
5/ Give a title to your slide 💬
6/ Footnote your sources 🅰
7/ Congratulations! You are done! 👏🎉

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This Best Practice includes
1 Powerpoint Model Slide, 1 Online Methodology

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Further information

Objectives:

Show that disruptive technologies are at the crossroads of the markets you have business projects/ companies/ investments on, and that their combination is a source of innovation.

Use in:

• Strategic plans
• Market studies
• Corporate presentations
• Business plans
• Investor presentations

Main sources:
• Existing reliable market studies (Markess, Xerfi, Reuters, MarketResearch, HBR, McKinsey…)
• Your own knowledge of your and your target's business and market
• Your own vision and strategy

• You want to indicate potential business growth or a successful concept based on a thought-out strategy
• You want to highlight 4 to 5 key technologies that will drive your future growth
• You want to breakdown combinations into understandable concepts and outputs
• You want a visual representation of your technology strategy
• You want a clear and inspiring layout with no superfluous information

• You have more than 4 to 5 key technologies/markets you want to display
• You wish to describe your technologies and markets at length and with extra detail
• Your business/ investments/ projects are not determined by technology
• You want to give a more financial/numerical explanation to your use of technology in specific markets

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