Matrix Technology/ Markets
  • Matrix Technology/ Markets
  • Matrix Technology/ Markets
  • Matrix Technology/ Markets
Originally published: 15/04/2016 08:22
Last version published: 17/05/2020 21:03
Publication number: ELQ-41555-13
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Matrix Technology/ Markets

Show the value πŸ’² of disruptive technologies πŸ’» meeting specific markets πŸ›’

Description
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Employ a visual representation πŸ‘β€πŸ—¨ to show how innovative technology πŸ‘©β€πŸ’» is meeting your markets.πŸ’Ή

On a matrix, identify your disruptive technologies πŸ’» and how you are using them in the different markets you have business projects/ companies or investments on. πŸ’ΌπŸ’²

Demonstrate how a combination of disruptive technologies πŸ’» on a given market can generate new business ideas. This slide is a mean to give a clear and simple idea of how your market/technology combinations can be a source of value creation. πŸ’°

Steps: ⏬

1/ Choose your technologies β¬…

You should spend some time βŒ› on this first step as the technologies chosen will be at the heart ❀ of your slide and your project's/company's/investment's strategy. πŸ“½

First try to search for existing reliable market studies (Markess, Xerfi, Reuters, MarketResearch, HBR, McKinsey…) πŸ“œ which address the subject of disruptive technologies.πŸ’» In the model slide, the author found a study by McKinsey listing 12 disruptive technologies that will transform life,
business πŸ’Ό, and the global economy 🌎.

Second, select 3 to 5 technologies that are coherent with your strategy and the marketsπŸ“ˆ you are working on or on which you want to be on. β—€

2/ Describe each technology ✍
3/ Choose your markets πŸ›’
4/ Combine technologies and markets πŸ‘©β€πŸ’»&πŸ’Ή
5/ Give a title to your slide πŸ’¬
6/ Footnote your sources πŸ…°
7/ Congratulations! You are done! πŸ‘πŸŽ‰

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This Best Practice includes
1 Powerpoint Model Slide, 1 Online Methodology

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Further information

Objectives:

Show that disruptive technologies are at the crossroads of the markets you have business projects/ companies/ investments on, and that their combination is a source of innovation.

Use in:

β€’ Strategic plans
β€’ Market studies
β€’ Corporate presentations
β€’ Business plans
β€’ Investor presentations

Main sources:
β€’ Existing reliable market studies (Markess, Xerfi, Reuters, MarketResearch, HBR, McKinsey…)
β€’ Your own knowledge of your and your target's business and market
β€’ Your own vision and strategy

β€’ You want to indicate potential business growth or a successful concept based on a thought-out strategy
β€’ You want to highlight 4 to 5 key technologies that will drive your future growth
β€’ You want to breakdown combinations into understandable concepts and outputs
β€’ You want a visual representation of your technology strategy
β€’ You want a clear and inspiring layout with no superfluous information

β€’ You have more than 4 to 5 key technologies/markets you want to display
β€’ You wish to describe your technologies and markets at length and with extra detail
β€’ Your business/ investments/ projects are not determined by technology
β€’ You want to give a more financial/numerical explanation to your use of technology in specific markets

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