Last version published: 08/04/2022 08:12
Publication number: ELQ-41555-19
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Matrix Technology/ Markets
Show the value 💲 of disruptive technologies 💻 meeting specific markets 🛒
by Tim DemouresChief of Staff @Wimi, Co-founder @Eloquens, Strategy Frameworks Author @Skyrocket, Associate Professor of Marketing & Strategy @Ecole HexagoneFollow 211
Further information
Objectives:
Show that disruptive technologies are at the crossroads of the markets you have business projects/ companies/ investments on, and that their combination is a source of innovation.
Use in:
• Strategic plans
• Market studies
• Corporate presentations
• Business plans
• Investor presentations
Main sources:
• Existing reliable market studies (Markess, Xerfi, Reuters, MarketResearch, HBR, McKinsey…)
• Your own knowledge of your and your target's business and market
• Your own vision and strategy
• You want to indicate potential business growth or a successful concept based on a thought-out strategy
• You want to highlight 4 to 5 key technologies that will drive your future growth
• You want to breakdown combinations into understandable concepts and outputs
• You want a visual representation of your technology strategy
• You want a clear and inspiring layout with no superfluous information
• You have more than 4 to 5 key technologies/markets you want to display
• You wish to describe your technologies and markets at length and with extra detail
• Your business/ investments/ projects are not determined by technology
• You want to give a more financial/numerical explanation to your use of technology in specific markets
