Originally published: 01/01/2018 13:42
Last version published: 02/03/2018 15:32
Publication number: ELQ-49449-4
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How to Come Up With An Awesome Idea

Sam Ovens and Nick Fisher from Consulting.com discuss how to come up with great ideas for a business.

In this video, Sam Ovens and Nick fisher begin by addressing the common problem they encounter with aspiring entrepreneurs. They hear a lot of people complain that they can't find a good idea, that somebody stole their idea, or that all of the good ideas are taken. Sam and Nick identify that the problem here is not the lack of ideas, but the person's approach.

Sam and Nick discuss the common misconception that people just 'come up' with million dollar ideas. They explain how the best way to find great ideas is to stop looking for them. Instead they suggest that you should look for problems. It is this way that they believe people can come up with great ideas and in turn, successful businesses. Watch to find out more about their method.

Length: 22 minutes 43 seconds

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