
Publication number: ELQ-79208-1
View all versions & Certificate

How to Have Lead Generation Success On A Limited Budget
7 Lead-Generation Tactics Thrive On Limited Budgets
Introduction
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI).
One of these experts, David T. Scott, published a classic book that I recommend, ”The New Rules of Lead Generation,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups.
Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing:
- Step n°1 |
Search-engine marketing.
For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. It’s also one of the most accountable, with in-depth data provided by search engines about performance. You can start an SEM campaign with as little as $50 today and get results very quickly.
- Step n°2 |
Social-media advertising.
Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or promoted tweet (such as $2), and a daily budget (like $1,000).
Reviews
Write a review
People using this Best Practice also downloaded
More Best Practices from Marty Zwilling
Sample Executive Summary for Investors
Business plan executive summary for first introduction to investors.2,085Discussadd_shopping_cart$5.00by Marty Zwilling
Sample Financial Model
Template for determining cost realities and financial projections for potential investors' demands.31,7661add_shopping_cart$15.00by Marty Zwilling
Sample Business Plan for Startups
Detailed sample business plan illustrating required key points, using Startup Professionals as the example.3,0452add_shopping_cart$10.00by Marty Zwilling
Early Stage Startup Starter Kit
Includes sample Investor Powerpoint, Business Plan, Financial model and E-Book353Discussadd_shopping_cart$100.00by Marty Zwilling
10 Rules of Thumb for Start-up Investment Valuation
Explaining valuation with hypothetical example.420Discussadd_shopping_cartfreeby Marty Zwilling
Guiding Startups: The Development Stages
The 4 development stages for startups explained.211Discussadd_shopping_cartfreeby Marty Zwilling
How to (and why) Master Public Speaking as an Entrepreneur
The 6 reasons why you need to Master Public Speaking as a Startup Founder according to Dr. Jan Yager, Ph.D + comments.72Discussadd_shopping_cartfreeby Marty Zwilling
Mutual Non-Disclosure Agreement
A Mutual Non-Disclosure Agreement template for the protection of sensitive information between two parties.732Discussadd_shopping_cartfreeby Marty Zwilling
How to Invest in Startups
In this Reuters Interview with Ronda Schaffler, Marty gives his tips and advice on investing in startups.71Discussfreeby Marty Zwilling
How to Build A Premier Brand
8 Lessons From The Field on Building A Premier Brand133Discussadd_shopping_cartfreeby Marty Zwilling
How to be Successful in Your New Business
6 Key Components For Success In Your New Business57Discussadd_shopping_cartfreeby Marty Zwilling
How to Position Competitors Without Any Negativity
7 Ways to Position Competitors Without Any Negativity42Discussadd_shopping_cartfreeby Marty Zwilling
Any questions on How To Have Lead Generation Success On A Limited Budget?
The user community and author are here to help. Go ahead!