Publication number: ELQ-36967-1
View all versions & Certificate
Market Sizing - Introduction & Case Studies
This tool offers a detailed overview of the process of market sizing and helpful case study examples.
This tool aims to help businesses of all shapes and sizes to know their markets and market competition better. The way of doing this is to get to know the size of your market and its growth potential, and this 9-page PDF will show you how!
The document is broken down into 4 sub-sections, a step-by-step approach which will ease you into the processes of market sizing. These steps are:
- An Introduction to Market Sizing and Forecasting
- Case Example: Speciality Chemicals (Raw Materials)
- Case Example: Telecom Equipment (Component)
- Case Example: Industrial Machinery (Business
The introduction to market sizing will give you an overview of the challenges that you may face when attempting to size your market. This will allow you to prepare for any of the potential problems you may face when completing the processes behind market sizing. Furthermore, it will help to establish why exactly you need market sizing and how it can be extremely helpful to your business. The second part of the introduction to market sizing will show the different approaches that you can take to it. This will evaluate the pros and cons of the bottom-up model and top-down model for market sizing. The information given about these different approaches will enable you to make an informed decision about which method would fit your business context better.
The second half of this document will focus on different case studies of market sizing. Three different case studies, based on three different types of business are analysed in terms of their background, challenges and solution approaches when it comes to market sizing. As such, the processes of market sizing are put into real-world business contexts, making them more relatable and easier to understand. This will help you relate your own business to one of these case studies, and ultimately, decide your own best approach to market sizing.
This Best Practice includes
1 PDF Document
M-Brain offers you this Best Practice for free!
read for free
Add to bookmarks
- Be the first to review this PDF File Format
Write a review
People using this Best Practice also downloaded
The Ins and Outs of Sizing a Market in No TimeAn in depth introduction to market sizing, how to do it and how it can be useful.market sizingmarket sizing methodshow to market sizetop downbottoms up157add_shopping_cartfreeby Brandon Hickie
Seven Steps to Market TestingA 7 step guide to help you understand your potential market before starting anything in businesspotentialmarketingguidelinestarget marketmarket sizing305add_shopping_cartfreeby Chris Guillebeau
How To Create Market Sizing For Your StartupThis video will give you the tools to understand and analyse your business' marketstrategystartupmarket sizingstartup market83freeby Andrew Weinreich
How to Estimate Market SizeThis methodology provides 5 steps to follow to estimate market size as a startup.estimationplanningstartupsmarket sizinghow to133add_shopping_cart
How to Effectively Determine Your Market SizeLearn how to determine your market size effectively with these 5 strategies.marketcompetitionstrategiesmarket sizingmarket size166add_shopping_cartfreeby Tx Zhuo
Interest Rates and Stock Prices: Looking Under the Hood!This video analyses the relationship between interest rates and stock pricesgrowthstock pricesmarket growthmarket valuationinterest rates90freeby Aswath Damodaran
Industry Analysis Excel ModelA 10 tab excel model to analyse 10 industries from the "Nifty Index"investment bankingtop downportfolio managementindustry analysisnifty218add_shopping_cart$30.00by Jatin Goel
Mock Interview: A Perfect Market Sizing AnswerIn this video, I conduct a market sizing interview with Jeffrey, who is preparing for MBB interviews.case studymarket sizingbcgmckinseybain10add_shopping_cartfreeby Sebastien Ritter
How to Make a BCG Matrix in ExcelTeaching you step-by-step how to create a BCG Matrix in Excel using a screen-sharing method.mappinggrowthrevenueexcelbcg matrix912freeby Geoff Fripp
How to use the BCG Matrix Model to Review your Product PortfolioThis tool explains how to use the BCG Matrix, along with how it can be applied.growthproductmarketingportfoliobcg matrix218add_shopping_cartfreeby Annmarie Hanlon
Any questions on Market Sizing - Introduction & Case Studies?
The user community and author are here to help. Go ahead!