Originally published: 21/10/2020 13:14
Publication number: ELQ-25221-1
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The Art of Perseverance

Get real advice on how entrepreneurs and small businesses can persevere during the COVID-19 pandemic.

Guy Kawasaki shares his top ten tips for small businesses and entrepreneurs to persevere during the COVID-19 pandemic.

'The Art of Perseverance' is an episode of Guy Kawasaki's 'Remarkable People Podcast', where he interviews a remarkable person, such as Steve Wosniak, Jane Goodhall, Martha Stewart and Margaret Atwood to name just a few. Guy Kawasaki's Podcast features interviews with thought leaders, legends and innovators, and tips on how to elevate yourself, with every episode aiming to make you a little more remarkable.

This time, Guy breaks his usual pattern and, instead of interviewing a remarkable person, he shares a mini keynote about a specific topic - What companies can do during the pandemic to survive and thrive. Guy digs into his past experiences in uncertain times with Apple and other companies that he funded or lead, to help entrepreneurs and small businesses make do-or-die decisions wisely.

Here are his top ten tips:
1) Run the right race.
2) Focus on cash.
3) Cut deeper than you think.
4) Do business directly with your customers.
5) Reach out to your installed base.
6) Don't depend on white knights and silver bullets.
7) Be transparent with your employees.
8) Give to get.
9) Evaluate your supply chain.
10) Do the things you never had time to do.

Download this Podcast episode to learn more about each tip (and discover the bonus tip) to ensure your business survives and thrives during the pandemic.

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