Mobile App Business Case Financial Model
Originally published: 04/10/2019 16:23
Last version published: 15/02/2021 09:03
Publication number: ELQ-65198-5
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Mobile App Business Case Financial Model

This Financial Model for Mobile Apps provides an easy way to forecast the financial performance for an Mobile App

The mobile app financial model provides a comprehensive financial plan template for a mobile app business such as a startup or an existing app business. The model includes two sources of revenues, the membership fees and in-app advertisement. The objective of the model is to provide a key financial planning tool to support fundraising based on a solid financial plan allowing investors and founders a deep understanding of how the economics of such app business works. The Excel model provides monthly and yearly projections over a period of 5 years. The financial model serves as the basis for a Mobile App business plan.

The Excel model template provides the following:

• Summary with key charts and information
Financial Overview
Projected metrics
Required funding, uses and sources of funding
Charts and graphs
• Revenue Streams
• Costs include
Acquisition costs
Marketing Budget for Paid Ads, etc
• Monthly and Yearly Financial Projections
Income Statement
Standardized Income Statement
Balance Sheet
Cash Flow Statement
Debt schedule
Fixed Asset Schedule CAPEX and depreciation
Software Development Costs, Intangible Assets and Amortization
• Financing Structure - Calculation of required Equity and/or debt Financing
• Scenarios

The financial model uses a very transparent and easy to follow bottom up approach to project financial statements, operational metrics and it allows to obtain a deep and solid understanding of the drivers of a mobile app business works.

Non mobile app related business

This Best Practice includes
Excel Template

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Further information

To To help Investors and entrepreneurs forecasting out the financials for a mobile app business case

If If you have a Mobile App business that have as revenue, paid membership and in-app advertising

NoNon mobile app related business


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  • José LOPES GOMES(last updated: 10/01/2021 21:45)


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Discussion feed for Mobile App Business Case Financial Model

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  • San Ryan
    any tutorial on how to use this worksheet?
    arrow_drop_uparrow_drop_downReply reply
    • San Ryan
      which tab is the input ? and which should i key in the data
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      • Rajaram A.K. Ramaiah
        If I change start year to 2021 in assumptions, it's showing lot of N/A values. Please let me know how to fix that.
        arrow_drop_uparrow_drop_downReply reply

        5.0 / 5 (1 votes)

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