Generic Startup Financial Projection 3 statement Excel Model
Originally published: 21/12/2018 08:31
Last version published: 01/03/2021 08:34
Publication number: ELQ-10850-6
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Generic Startup Financial Projection 3 statement Excel Model

User-friendly model for preparing a financial projection for a startup business


User-friendly Excel model intended for the preparation of a 3 statement (Income Statement, Balance Sheet and Cash flow Statement) financial projection for a generic start-up business. The model follows best practice financial modelling principles and includes instructions, line item explanations, checks and input validations


The model is generic and not industry-specific. The key outputs include:
- Projected full financial statements (Income Statement, Balance Sheet and Cash flow Statement) on a monthly basis across 3 years and summarised on an annual basis
- Dashboard with
o Summarised projected Income Statement and Balance Sheet
o Compounded Annual Growth rate (CAGR) for each summarised income statement and Balance Sheet line item
o List of key metrics including Average revenue growth, Average profit margins, Average return on assets and equity and Average Debt to Equity ratio.
o Bar charts summarising income statement and Balance Sheet projections
o Gross Profit margin by revenue stream in table and bar-chart format


Inputs are split into Income Statement and Balance Sheet Inputs. All inputs include user-friendly line item explanations and input validations to help users understand what the input is for and populate correctly.

Income Statement inputs include:
- Revenue inputs including sales volume, sales prices and average credit terms offered;
- Variable cost inputs including variable cost per unit and average credit terms received;
- Other Costs including staff costs, marketing costs and fixed costs;
- Taxation Inputs including rate and payment periods;
- Dividend inputs including amount (percentage of retained earnings) and frequency;

Balance Sheet inputs include:
- Fixed Assets including addition amounts and useful life
- Borrowings including addition amounts and interest rate
- Share Capital including initial and subsequent equity investments


The model contains, 7 tabs split into input ('i_'), calculation ('c_'), output ('o_’) and system tabs. The tabs to be populated by the user are the input tabs ('i_Setup' and 'i_Assumptions'). The calculation tab use the user-defined inputs to calculate and produce the projection outputs which are presented in 'o_Fin Stats' and ‘o_Charts’
System tabs include:
- A 'Front Sheet' containing a disclaimer, instructions and contents;
- A Checks dashboard containing a summary of checks by tab.


Other key features of this model include the following:
- The model follows best practice financial modelling guidelines and includes instructions, line item explanations, checks and input validations;
- The model allows for a 3-year projection on a monthly basis and summarised on an annual basis;
- The model allows the user to model 3 separate revenue streams on a Price x Volume basis;
- Costs are split into: variable, fixed, staff and marking costs for better driver-based forecasting;
- Apart from projecting revenue and costs the tool includes the possibility to model receivables and payables, fixed assets, borrowings, dividends and corporate tax;
- Business Name, currency, starting projection period are fully customisable
- Revenue, Cost and Fixed Asset descriptions are fully customisable;
- The model includes the possibility to start mid-way through the first projection year;
- The model includes instructions, line item explanations, checks and input validations to help ensure input fields are populated accurately;
- The model includes a checks dashboard which summarises all the checks included in the various tabs making it easier to identify any errors.


If you require any be-spoke modifications to the tool, we are more than happy to assist with this. Please send us a message through the Eloquens site or contact us on:


We are a small team of financial modelling professionals with experience working in Big 4 Business Modelling teams and strong experience supporting businesses with their financial planning and decision support needs. Our aim is to provide robust and easy-to-use tools that follow best practice financial modelling guidelines and assist individuals and businesses with common financial planning and analysis processes.

We are keen to make sure our customers are fully satisfied with the tools / models they purchase and will be more than happy to assist with any questions or support required following or in advance of purchase.

We are also always keen to receive feedback so please do let us know what you think of our products/offering by sending us a message or submitting a review.

This Best Practice includes
1 Excel Model

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Further information

To assist startup businesses with producing financial projections using a robust user-friendly template


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  • James Oyuke(last updated: 04/09/2020 08:56)
  • Aleksandra Los(last updated: 24/07/2020 09:10)
  • James Walsh574(last updated: 03/08/2019 08:52)
  • Drew Currah, CFA(last updated: 13/04/2019 22:05)
  • Abdul Ghafur BE, MCIOB, AClArb, CQS,610(last updated: 07/01/2019 10:21)
    A great program
    "Generic Startup Financial Projection 3 statement Excel Model" is a great program. I personally congratulate to Projectify Team for their great effort. I love this program very much and also those who want to purchase I strongly recommend.


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Discussion feed for Generic Startup Financial Projection 3 Statement Excel Model

The user community and author are here to help. Go ahead!

  • Ian Bush
    Hi, template file when opened (in Open Office) is full of error messages right from the outset. Lots of cells which should be formatted to show as user input cells just show as blank white cells. What's going on? I have messaged you as well.
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    • Projectify
      Hi Ian, Thank you for reaching out. The model has been developed and tested in MS Excel and works perfectly fine with no errors in MS Excel. The model has never been tested on Apache OpenOffice and suspect the issue is due to Excel formulas and formats that are not recognised in Open Office. If possible suggest to use in MS Excel.
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    • Projectify
      Hi Jonathan, thank you for downloading our generic startup template. Yes it is possible but may require some changes to the formulas. We can help you make this change to the template. Please send us the details of the changes you would like to make to our email address:
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      • Jonathan Vassallo
        I need to increase the no. of years, it is possible to go beyond the months indicated in the template?
        1arrow_drop_uparrow_drop_downReply reply
        • Ada Ryland
          I would like to add more revenue streams. I can do that on the setup tab, but it doesn't allow inserting rows on the assumptions tab. What did I miss?
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          • Projectify
            Hi Ada,
            Thank you for reaching out and purchasing our model to add more revenue streams you need to first unprotect tabs by clicking on 'unprotect sheet' in the 'Review' ribbon of Excel (no password required) and then follow insutruction point 2.7 on the front sheet. As discussed, if you are still havin issues please reach out to us on and we can help you.
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