SWOT Template - SWOT Analysis Toolkit

Description
The SWOT Analysis Toolkit is a comprehensive strategic planning workbook designed for consultants, analysts, and business strategists who need a rigorous, repeatable framework for situational analysis. Built across nine interconnected tabs, it takes you from initial scoping through to boardroom-ready outputs without leaving Excel.

You begin by defining project context, competitors, and objectives, then populate four quadrant tabs where every item is scored on both impact and likelihood, generating an auto-calculated Priority Score for defensible triage. A Competitive Benchmarking tab tests each factor against three named competitors, distinguishing genuine differentiators from industry-wide conditions. The Cross-Impact Matrix systematically maps every internal factor against every external factor, surfacing the most significant strategic pairings.

These insights feed into a TOWS-based Strategic Actions tab with assigned owners, time horizons, and priority levels, while a dedicated Risk Register tracks mitigation plans, residual risk, and status. The Dashboard auto-populates summary cards, a bubble chart plotting impact against likelihood, and top items per quadrant. An Executive Summary pulls the top three items per quadrant and top five actions into a formula-driven one-pager ready for a slide deck.

Every field uses dropdown validation and conditional colour-coding. The workbook runs on 171 formulas with zero errors — no additional macros are required.