E- commerce Excel Financial Model

Description
Having an E-commerce Excel Financial Model Template Business can help you expand your customer base and increase your profits. However, proper planning and resource management are crucial for the success of such a business. Our E-commerce Excel Financial Model Template simplifies and accelerates your business planning.
Our E-commerce Excel Financial Model Template provides a business case for a new startup. It includes the three financial statements, cash flows, and various metrics, such as Sensitivity Analysis, Break-even Analysis, Diagnostic Tools, Project evaluation, and Charts. Financing options for the project are available, including a standard long-term loan and investment from investors. The marketing sheet includes automated inbound and outbound marketing costs, estimating the number of customers the business can attract.
How to Use E-commerce Excel Financial Model Template

A brief summary of the Financial Model can be found in the Contents section, where you can view the layout of the model. Clicking on any of the headings will take you to the corresponding worksheet.
The Input tab allows you to enter financial data for the model, including sales price, costs, and expenses. Inputs are represented by a peach fill and grey letters, while call-up references from other cells are shown in grey with black letters, and calculations are displayed with a white fill and black characters.
Tabs based on Calculations

Our E-commerce Excel Financial Model Template contains a Revenue sheet that performs calculations based on user input. We have also included separate sheets for Loan and Depreciation calculations, as well as a PnL Monthly tab that provides aggregation and other relevant statements such as the balance sheet and cash flow for each month.
In the sensitivity analysis tab, you can view a high-level report that presents the company's profit in different business scenarios. For instance, it shows how profit may change if costs or expenses increase by 10%.
The break-even analysis tab is helpful in determining the necessary units and revenue to achieve break-even.
In the Project Valuation tab, we perform a company valuation using free cash flows with discount rates to the firm. This is followed by a presentation of various investment metrics such as IRR, NPV, and ROE.
Finally, the Dashboard tab includes various graphs displaying revenues, cash analysis, break-even analysis, sensitivity, assets vs. liabilities, startup summary, and more.
Key Inputs of E-commerce Excel Financial Model Template
The growth rate
Various prices and segmentation of revenue
Revenue Assumptions
Average Payable and Receivable days your business is following
Cost of Goods
Fixed Asset and Capital Expenditure.
Tax Rate
Investment table
Loan table
Key Features of E-commerce Excel Financial Model Template
Input SheetThis financial model template contains inputs that, when changed, impact the calculations. Therefore, the changes are applied to all relevant sheets. As a result, this economic model always has built-in flexibility to display different outcomes or final estimates based on this sheet’s changes. This also helps in calculating future projections.
Revenue Sheet
The revenue sheet template is designed to compute revenue generated from various channels. It presents a summary of how each channel contributes to the overall revenue of the business, along with the costs incurred in each channel. The wholesale revenue model applies to the business-to-business (B2B) model, which computes payment based on the quantity of orders sold to contracts. On the other hand, the retail model follows the standard calculation method based on the number of units sold. The E-Commerce revenue is integrated with the digital marketing sheet, which measures the number of customers acquired online and their corresponding revenue contribution.

Startup Summary for E-commerce Excel Financial Model Template
A startup summary tab includes the total cost incurred at the start of business and capital expenditure, how much cash has been injected by the company so far, and the amount of investment required is calculated based on the number of months.
A Startup Summary helps you take a realistic view of your idea and double-check whether the business has enough funds to support operations.
Monthly & Yearly Income StatementThe E-commerce Excel Financial Model Template offers a structured format for the monthly and yearly income statements, serving as a foundation for developing a comprehensive corporate forecasting model customized to your specific business needs.
This integrated financial model is highly effective as it allows users to modify any assumption within the statement, accurately and consistently assessing its impact on other components. This functionality greatly facilitates the calculation of future projections.
The monthly Income Statement sheet included in the E-commerce Excel Financial Model Template is ideal for businesses that require regular and detailed reporting. It ensures precise reporting by connecting gross and net earnings with a revenue analysis sheet. Additionally, the Income Statement encompasses all revenue streams, addressing the objective of Oak Business Consultants to assist E-commerce Excel Financial Model Template businesses in evaluating their profitability.
Moreover, the Yearly Income Statement provides comprehensive insights into revenue, general and administrative expenses. It incorporates various graphs, assumptions, ratios, margins, net profit, earnings, cost of services, and profit after tax.
Balance Sheet for E-commerce Excel Financial Model Template
This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore, this specific financial model gives you the perfect space to analyze your critical financial balance accounts.
Cash Flow for E-commerce Excel Financial Model TemplateThe Cash Flow Statement is the vital part of the three statements that report the cash spent and generated during a specific period. The Cash Flow Statements act as a bridge between the income statement and the balance sheet. It depicts how money moves in and out of business.

Three main sections of the Cash flow Statement:
Operating Activities: We have included all cash inflows and outflows related to the day-to-day operations of the business.
Investing Activities: This section includes any cash generated from selling assets and any cash used for acquiring or investing in new assets. These activities are linked to the inputs and fixed asset tab.
Financing Activities: We have created a separate tab specifically for loans where you can enter all relevant loan-related information. This account is linked to the Financing Activities section of the Cash Flow Statement.
The Cash Flow Statement in our Model features a dedicated sheet designed to monitor and analyze the cash inflows and outflows of your company. This statement takes into account various important factors such as payable and receivable days, yearly income, working capital, long-term debt, and net cash. By utilizing this calculation, you can determine your net cash flow as well as the beginning and ending cash balances. This template serves as an ideal tool for managing your company's cash flow effectively.
Break-Even Analysis

A break-even analysis is a useful tool for evaluating the financial impact of different scenarios. It allows you to assess the potential outcomes of making changes such as increasing your marketing budget or adding more employees. By conducting a break-even analysis, you can determine the additional sales required to offset the added expenses and reach a point where you neither profit nor lose.
In our Financial Model, we have included a break-even analysis to assist users in estimating sales. This analysis helps you understand the level of profits that can be generated at different sales volumes. The concept of break-even analysis involves reaching a point where your total sales cover your fixed costs, resulting in neither profit nor loss. This technique is primarily based on marginal costing, which exhibits varying behavior at different levels of output activity.
Project Evaluation for E-commerce Excel Financial Model Template

Since the table calculates Return on Investment, Investor’s Future Equity Share, and Cash Burn Rate Analysis, analyzing the company’s performance becomes easy to capture potential investors.
Dashboard
Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides a graphical management tool that enables you to track all your relevant financial KPIs, improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your business.
Benefits of E-commerce Excel Financial Model Template
The E-commerce Excel Financial Model Template simplifies the analysis of a company's financial statements, allowing users to summarize essential profitability and financial position information using a few key figures. For instance, the net profit margin reflects the overall impact of a company's revenues and expenses, providing a quick assessment of profitability without the need for extensive account statements.
In summary, utilizing an E-commerce Excel Financial Model Template can greatly contribute to your company's future success and informed decision-making. Efficient financial planning leads to wise investment choices, appropriate acquisition of operational assets, cost control, and accurate company valuation.
This model accommodates investors and banks by providing valuation and performance analysis charts, helping them evaluate the true value of your company when considering lending funds.
The E-commerce Excel Financial Model Template is built upon thorough research and is grounded in sound financial and economic principles and assumptions.
Furthermore, the model is properly integrated, ensuring that changes made in the main sheet automatically update all related sheets, facilitating ease of use and accuracy.
As a visualization tool, this Financial Model generates clear graphical representations of quantitative outcomes through various graphs and charts. Consequently, users can grasp the results without delving into the inner workings of the financial model.