SaaS Venture Dashboard
Originally published: 09/09/2016 15:02
Last version published: 19/12/2016 11:52
Publication number: ELQ-73518-4
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SaaS Venture Dashboard

An operational dashboard to help drive your SaaS business and the associated methodology

In the words of Peter Drucker, “If you can’t measure it, you can’t improve it.” This Redbooth dashboard template is thus intended to help you improve your business by helping you create your own dashboards.

The dashboard starts with a view into:
o New customers
o Customer expansion (upgrades less downgrades)
o Cancellation

By distilling these into three key areas, the figures can be easily monitored and the elements that need to be altered to drive the business can be better understood.

N.B. All credit due to David Skok & Matrix Partners

- Jon Sonnenschein,, 2015

This Best Practice includes
1 Excel Model, 1 Associated Article, 1 Online Methodology

Jon Sonnenschein offers you this Best Practice for free!

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Further information

The objective of this business tool is to help you reach the set of Mutually Exclusive, Collectively Exhaustive drivers, and align your initiatives with impacting specific targets.

At Redbooth, this is done by doing a "deep dive" on metrics every quarter, starting with revenue, cash and unit economics. By looking top-down at performance against key objectives and exploring these in depth, it's simple to identify the drivers that need altering.

- Jon Sonnenschein,, 2015

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