The Art of Pitching
Originally published: 25/02/2020 15:43
Last version published: 26/08/2021 12:55
Publication number: ELQ-28278-2
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The Art of Pitching

Discover how to create a great pitch and win over your investors.

Despite the wealth of information out there on business presentations and pitching to investors, many entrepreneurs still get it wrong. This is because most guides miss a key point: the purpose of a pitch is to sell, not to teach.

In order to present a successful pitch, you need to understand what your investor wants. Many believe that investors are simply looking for a company that will make a lot of money. On the contrary, they are really considering whether the investment is the best option for themselves and their fund - a much more complex question.

In order to win over your investors, your story needs to connect with both their mind and their heart. To do so, it needs to be compelling and repeatable, your company needs to fit well with the investor's other investments and it needs to beat the other new investments in consideration.

For the sake of keeping this guide brief, let’s concentrate on telling a good story.

Our guide on how to create compelling slides for your pitch will show you want to include and what to avoid.

Remember that the ability to pitch well is a key indicator for investors whether an entrepreneur is capable of building a successful company.

If you have any questions or comments, feel free to privately message us on our Eloquens channel.

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