Mendelow’s Stakeholder Mapping Matrix Template
Originally published: 08/03/2022 19:47
Last version published: 27/03/2024 07:38
Publication number: ELQ-30289-11
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Mendelow’s Stakeholder Mapping Matrix Template

A 4-quadrant template of Mendelow's Stakeholder Matrix, in PowerPoint for any business leader to implement specific actions for each stakeholder category.

For a given project or organization, identifying and managing stakeholders is a key activity to guarantee high chances of success. However, both stakeholder identification and management, while also optimizing resources, is tough without appropriate frameworks and methodologies. Mendelow's Matrix is one of the tools that can be used to conduct such stakeholder analysis.

In 1991, Prof. Aubrey L. Mendelow, from Kent University's Graduate Management School published a chart in one of his papers called the "Stakeholder Matrix".

Source: Mendelow, A., 1991, December. Stakeholder mapping. In Proceedings of the 2nd International Conference on Information Systems (pp. 10-24). Cambridge, MA: A. Mendelow. - 

PHASE 1: List Potential Stakeholders

The first action is to list all potential stakeholders around your project/organization. 📝

Examples of stakeholders: Your boss, Shareholders, Government, Senior executives, Alliance partners, Trades associations, Your co-workers, Suppliers, The press, Your team, Lenders, Interest groups, Customers, Analysts, The public, Prospective customers, Future recruits, The community, Your family, Key contributors, Key advisors...

PHASE 2: Score each Stakeholder on "Power" and "Interest"

Going back to Mendelow's Stakeholder Matrix, it has two axis:

💪 - Level of Power (Low or High): the potential to influence an organization's strategy and resource allocation
😍 - Level of Interest (Low or High): the global interest in the success of the organization and its projets.

The combination of the 2 axis leads to four distinct quadrants:

- 1️⃣: KEEP SATISFIED (High Power + Low Interest) -> Invest resources to maintain satisfaction levels at a reasonable level, without over-investing because of low levels of interest. e.g: Government
- 2️⃣: MINIMAL EFFORT (Low Power + Low Interest) -> groups to monitor by feeding them regularly with information enabling to spot changes in power or interest for further ressource allocation e.g: Media, local community
- 3️⃣: KEEP INFORMED (Low Power + High Interest) -> audiences to constantly feed with information and opportunities to generate feedback. They are highly expressive and can pinpoint areas of improvement. e.g: Individual Small Clients, Employees
- 4️⃣: KEY PLAYERS (High Power + High Interest) -> Manage them closely, invest heavily to guarantee their satisfaction. e.g: Organization's Management Team, Investors, Key Accounts

PHASE 3: Categorise Stakeholder "Level of Backing"

Stakeholders can then also be categorised as:
🟥 - Blockers & Critics
⬜️ - Neutral
🟩 - Supporters

PHASE 4:Come up with targeted action plans for each category

This categorisation can then help tailor appropriate messages to:

1/ reduce the number of blockers & critics 📉
2/ give ways for supporters to voice out their enthusiasm (communication elements, arguments, motivations, media...) 📣😍
3/ increase the number of stakeholders moving from "Neutral" to "Supporters" ✅📈

Additional readings on Mendelow's Stakeholder Matrix:
- OXFORD College of Marketing

Should you have any questions you're welcome to reach out to me via Private Message on this platform.

Good Luck!
- Tim

⭐️ Bundle of 17 Four-Quadrant (2x2) Matrix Framework Templates (including this one)

This Best Practice includes
3 PowerPoint Slides Template + 1 Online/Offline 16 Step-By-Step Methodology

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