Publication number: ELQ-45027-1
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Investor Pitch Deck for Startups
Here’s the winning formula designed to raise hundreds of millions of dollars.
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It is all about the story.
It’s got an elusive structure that stems from the structure of a story.
Though people are often confused by depicting pitch decks with the term “Story”. They associate stories with telling anecdotes, inserting meaningless jokes or “dumbing down” serious materials to the level of stupid or silly. But this is all on the contrary.
• Stories are thousands of years old, and they are the reason information has survived through generations.
• We learn with stories. My 3 year old girl goes from chewing on a book to actively discussing key elements of the story with zeal, even though she’s read it a great amount of times. On her own, she’s become a storyteller.
• Stories inspire, captivate, resonate and influence individuals- isn’t this the aim for your pitch?
• And most importantly, our brains are hardwired to having structured stories. Look at Shakespeare, Chekhov or Moliere- all of them take the same course.
The course should be:
Problem-Solution-What happens when the solution is executed- The aftermath
Your investor pitch is a story and the entrepreneurs are the players.
Each slide corresponds to the story format.
The Need=The problem, the “villain” of the story
The Solution = The “hero” of the story, what will solve the problem and destroy the villain?
The Business Plan — What will happen after the hero takes control?
Moving Forward — The aftermath (Assuming the hero achieves what it aimed for)
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