F2P Mobile Game Development Financial Model Template
Originally published: 30/01/2025 08:48
Publication number: ELQ-82278-1
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F2P Mobile Game Development Financial Model Template

Download comprehensiveMobile Game Development Financial Model in excel that simplifies planning and decision-making.

Description
The F2P Mobile Game Development Financial Model Template is a powerful and user-friendly tool, specially designed to cater to the unique financial needs of game development companies, whether you’re an indie developer or a medium-sized studio. This dynamic model empowers you to forecast revenues, track expenses, and analyze profitability, serving as an essential resource for internal financial planning or raising investment for your game development projects.
“Developed by an FMVA Certified professional with deep expertise in financial modeling, this template simplifies complex financial planning, empowering game developers to focus on creativity and growth while maintaining control over their financial outlook.”


* Key Features of the Mobile Game Development Financial Model Template


1. Dynamic Revenue Modeling
Plan and forecast revenues for up to 10 games with flexible, detailed assumptions based on:
  • Revenue Models: Includes three options: Free games with ad monetization, Paid games (ad-free experience), In-app purchases.
    • Cost Per Install (CPI): Forecast user acquisition costs based on targeted installs and marketing efforts.
    • Churn and CLTV Metrics: Accurately model user churn and calculate customer lifetime value to determine sustainable revenue streams.
    • Dynamic Growth Projections: Plan user base growth and revenue generation over five years, tailored to each game.
2. Detailed Investment and Cost AnalysisCapture every financial aspect of game development, including:
  • Development Costs: Budget for salaries, contractor fees, software, and tools required for game development.
  • Marketing and Promotion: Track expenses for advertising campaigns, influencer collaborations, and user acquisition strategies.
  • Operational Costs: Cover ongoing expenses such as server costs, software subscriptions, and team overheads.
  • Funding Options: Assess and integrate different funding sources such as equity, debt, or grants to finance game development.
3. Valuation and Financial MetricsEvaluate the financial health and investment potential of your game development projects with critical insights:
  • DCF Analysis: Discounted cash flow analysis for long-term valuation.
  • Profitability Metrics: Break-even analysis, ROI, and payback period calculations for individual games or the entire portfolio.
  • Retention and Monetization Metrics: Optimize pricing strategies and marketing efforts based on retention rates and revenue per user.
4. Scenario AnalysisTest different strategies and assumptions with built-in sensitivity analysis:
  • Analyze the impact of varying CPI, churn rates, or pricing strategies.
  • Evaluate the profitability of games under different revenue models (ads, paid, or in-app purchases).
  • Assess scaling opportunities and profitability under varied marketing budgets and user acquisition efforts.
5. User-Friendly InterfaceThis model is designed with simplicity in mind, featuring:
  • Easy-to-Update Input Fields: No finance expertise required—game developers and non-financial professionals can easily update inputs.
  • Automated Calculations: The model automatically generates updated financial reports and metrics based on input changes.


Why Use Our Mobile Game Development Financial Projection Model?
  • Tailored for Game Developers: Specifically designed for indie and medium-sized game studios managing diverse revenue models.
  • Accurate Forecasting: Provides detailed, game-specific projections for revenues, costs, and profitability.
  • Time-Saving: Save 40+ hours of manual work with this comprehensive, ready-to-use template.
  • Investment-Ready: Create professional-grade financial forecasts and valuation metrics for investors or publishers.


Benefits of Our Mobile Game Development Financial Forecasting Template
  • Understand the financial viability of your games with detailed cost and revenue breakdowns.
  • Plan user acquisition strategies effectively by analyzing CPI, CLTV, and churn rates.
  • Determine the optimal mix of revenue models for sustainable growth.
  • Confidently present growth-focused financial forecasts to secure funding or investment.
  • Make informed, data-driven decisions to ensure your games’ financial success.


Position your game development studio for success and profitability with our F2P Mobile Game Development Financial Model Template—your go-to solution for comprehensive financial planning in the gaming industry!

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Further information

To provide a structured financial model for F2P (Free-to-Play) mobile game developers, covering revenue projections, cost structures, user acquisition, and monetization strategies.

Ideal for F2P mobile game startups or studios seeking to forecast revenue from ads, in-app purchases, and subscriptions while managing development and marketing budgets.

Not suitable for premium (paid) mobile games, console/PC games, or businesses without in-game monetization mechanics like ads or microtransactions.


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