Publication number: ELQ-97295-1
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SWOT Analysis Excel Template
A tool to identify the strengths, weaknesses, opportunities and threats that a company encounters.
The SWOT analysis is the internal and external analysis of a company that is used for defining a strategy, usually in its first stage, to establish the bases of several strategic actions:
---> External analysis: the analysis of external opportunities and threats that result from external factors (PESTEL). For example, the higher use of mobiles can be an opportunity to increase the cost.
---> Internal analysis: internal strengths and weaknesses that result from internal factors and competitive analysis. For example, a well-known brand is a strength.
By using this matrix, you can define strategic actions that exploit existing opportunities, using the strengths of a company as critical success factors and reducing the risks that can be provoked by potential threats and the company's weaknesses. Due to the fact that this is a consolidation of many other analysis, the sources of data depend on pervious analyses and on several gathering techniques, such as brainstorming, surveys etc. The consolidation process can be carried out by the analyst, but it generally good practice to consult other company members too.
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