Originally published: 12/01/2018 11:03
Last version published: 02/03/2018 14:39
Publication number: ELQ-10844-2
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How to Build a Two-Sided Marketplace

In this video, Dan Martell explains 3 strategies to building a successful 2-sided marketplace.

If you're interested in starting a marketplace startup like, for example, Uber, you should watch this video. All of the best two-sided marketplace companies tend to follow the principles Dan Martell talks about in this video.Here, Dan Martell shares strategies that will help you to increase your chances of success.

The following are three things you should consider if you want to create a successful marketplace.

1) What version of marketplace are you? (1.0, 2.0, or 3.0?)
2) Beginning with a niche that you'll find is uncomfortably small.
3) Nailing the customer demand side of the marketplace before anything else.

If you fail to carry out one of these three strategies, you could potentially waste time concentrating on the wrong area of your startup and failing before you even have the chance to escape velocity.

Length: 6 minutes 32 seconds

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