Last version published: 29/12/2022 09:56
Publication number: ELQ-53523-3
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2min Speech Public Speaking Preparation Framework Template
A simple framework template to prepare for a 2 minute speech in a business context, for founders, communication specialists or business representatives.
To start, a little background on what we call "Public speaking". It is the act of speaking to a group of people in a structured, deliberate manner intended to inform, persuade, or entertain the listeners. It is a form of communication that can be highly effective if done well, but can also be intimidating for many people. Public speaking involves a speaker delivering a message to an audience using vocal techniques, gestures, and other techniques to engage the listeners and convey the intended message. It is often used in settings such as business presentations, lectures, and speeches, and can be an important skill for anyone looking to communicate effectively with others.
As Chief of Staff at Wimi, I regularly represented the company in business events, delivering key speeches to various different types of audiences. Our President, Antoine DUBOSCQ, taught me a simple framework to prepare for 2 min (or similar) speeches.
1/ List your "Objective(s)"
2/ List your "Postures"
3/ What is the message your're trying to get across4/ Write your speech
5/ Practice and be prepared for the unexpected
Given it's success (I've used it dozens of times), I decided to create a simple PowerPoint template for any business professional to re-use the framework in any situation.
You'll find below, a detailed description of each section / part in this framework, along with a couple of key definitions.
Slide 1 :
The objective of a speech is the goal or purpose that the speaker hopes to achieve by giving the speech. This can be anything from informing the audience about a particular topic, to persuading them to take a certain action, to entertaining them with a story or performance. The objective of a speech is typically stated at the beginning of the speech, and the rest of the speech should be designed to achieve that objective. The objective should be clear, specific, and achievable, and it should be something that the audience can relate to or find interesting.
Examples: brand recognition, business leads (Inbound or Outbound), notoriety, product feature announcement, acquisition announcement, big company news, communicating to investors…
Posture refers to the position or stance of the body during a speech, which has to be coherent with your objective and message. Good posture is important in public speaking because it can help the speaker to project confidence and authority, and to engage the audience effectively. Some tips for good posture while giving a speech include standing up straight, keeping the feet shoulder-width apart, and avoiding fidgeting or shifting weight from one foot to the other. It can also be helpful to maintain eye contact with the audience and to use gestures and other body language to enhance the speech and keep the audience engaged.
Examples: institutional (suit + tie), calm voice (to reflect serenity), dynamic, fun, inspirational, instructive, dominant, leader, curious, relaxed...
The message of a speech is the main idea or point that the speaker is trying to convey to the audience. The message should be clear, concise, and focused, and it should be something that the audience will find interesting or relevant. The message of a speech should be carefully planned and structured, and it should be presented in a way that is easy for the audience to understand and remember. The message should be supported by evidence, examples, and other supporting material, and it should be delivered in a way that engages and connects with the audience.
Slide 2 :
🎤 Speech Text:
There are several key steps to writing a good speech text:
1/ Identify the purpose or objective of the speech: Before you start writing, it is important to know what you want to achieve with your speech. This will help you to focus your message and to structure your speech in a way that is most likely to achieve your goal.
2/ Research your topic: A well-written speech is based on accurate and up-to-date information. Take the time to research your topic thoroughly, and make sure you have a good understanding of the subject matter.
3/ Organize your material: Once you have your information, it is important to organize it in a logical and easy-to-follow way. This might involve creating an outline, or using a specific speech structure, such as the three-part structure (introduction, body, conclusion).
4/ Write your introduction: The introduction of your speech is important because it sets the tone and grabs the audience's attention. Start with a strong opening, such as a quotation, a story, or a provocative question, and then provide some background information and context for your topic.
5/ Write the body of your speech: The body of your speech should present your main ideas, arguments, or points in a clear and concise manner. Use evidence, examples, and other supporting material to back up your message, and try to keep each section focused on a single idea.
6/ Write your conclusion: The conclusion of your speech should summarize your main points, and leave the audience with a strong, lasting impression. This is your last chance to make an impact, so make sure your conclusion is powerful and memorable.
7/ Edit and proofread your speech: Before you deliver your speech, make sure to carefully edit and proofread it to ensure that it is free of errors and that it flows smoothly. This can help to improve the clarity and effectiveness of your message.
8/ Be prepared for the unexpected: No matter how well you prepare, there is always a chance that something unexpected might happen during your speech. Be prepared for this, and try to stay calm and focused if something goes wrong. This will help you to recover quickly and to continue with your speech.
9/ Prepare for potential questions or objections: It is important to anticipate any questions or objections that the audience might have, and to have answers or responses ready. This will help you to address any concerns or doubts the audience might have, and to keep the conversation moving forward.
10/ Practice your speech: The more you practice your speech, the more confident and comfortable you will feel when delivering it. Practice your speech out loud, and try to do it in front of a mirror or a friend to get feedback and improve your delivery.
Other external ressources on speech preparation:
- 7 STEPS TO PREPARE A SPEECH IN A SURPRISINGLY SHORT TIME by Elizabeth Van Den Bergh: https://speaker.coach/prepare-speech/
- General Ressources on HBR about Public Speaking: https://hbr.org/topic/subject/public-speaking
- "Three Steps to Make Your Next Speech Your Best" by Nick Morgan, on Harvard Business Review: https://hbr.org/2010/03/three-steps-to-make-your-next
- "How to Prepare for a Speech in Less Than a Minute" by Toastmasters International: https://www.youtube.com/watch?v=9i7ucSWgZtk
The Best Practice is composed of:
- 2 editable Microsoft PowerPoint Template Slides
- with an online & offline 12 step-by-step methodology, with pedagogical illustrations for each step.
Should you have any questions on using this top tier Speech Preperation Framework, you're welcome to reach out to me via Private Message.
This Best Practice includes
2 PowerPoint Slide + 12 step-by-step online + offline methodology
Tim Demoures offers you this Best Practice for free!
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