Originally published: 07/02/2018 15:10
Last version published: 02/03/2018 15:27
Publication number: ELQ-43452-2
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How to do a PEST and PESTLE Analysis for Your Environmental Scan and Strategic Plan

This video is all about helping you to evaluate the external environment in which your organisation operates.

This video is going to walk through doing an environmental scan to help you achieve your vision and mission. So you've determined where you want to go in the future, and you've determined where you want to be successful, so now we have to look outside of the organisation to see what factors and what trends are happening in the world so that we know how we can position ourselves ahead of those trends to be successful. Like, how will you plan a picnic if you don't know the weather?

So PESTLE is like looking a the weather. It's about looking at the trends in the future so that you can put yourself ahead of those trends instead of being reactive, and this is a key part of the strategic planning process looking outside of your organisation to figure out what's going on so that you can be successful in that future.

Length: 8 minutes 23 seconds

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