Originally published: 09/01/2018 11:34
Last version published: 02/03/2018 16:10
Publication number: ELQ-91324-2
View all versions & Certificate

How to Plan and Execute Great Startup Marketing Programs

April Dunford talks about a systems approach when it comes to startup marketing.

In this video, April Dunford- founder of Rocket Launch Marketing- discusses how important it is to understand the customer buying process, how to choose the appropriate marketing tactics, and measuring your results.

She talks about startups specifically and how a one-size-fits-all approach just doesn't work when it comes to startup marketing no matter how educated you may be in the field of marketing. With a startup background, April Dunford is able to confront the problem of not being able to do it all. This could be down to lack of budget, lack of manpower, or simply lack of knowledge. She advises on how to overcome this problem by tailoring your marketing efforts to fit your specific needs.

Length: 1 hour 17 minutes

This Best Practice includes
1 Video on How to Market Your Startup

Add to bookmarks

Did MaRS Entrepreneurship's Best Practice help you? You can make a small financial contribution to support the author.


0.0 / 5 (0 votes)

please wait...