How to Plan and Execute Great Startup Marketing Programs

Description
In this video, April Dunford- founder of Rocket Launch Marketing- discusses how important it is to understand the customer buying process, how to choose the appropriate marketing tactics, and measuring your results.

She talks about startups specifically and how a one-size-fits-all approach just doesn't work when it comes to startup marketing no matter how educated you may be in the field of marketing. With a startup background, April Dunford is able to confront the problem of not being able to do it all. This could be down to lack of budget, lack of manpower, or simply lack of knowledge. She advises on how to overcome this problem by tailoring your marketing efforts to fit your specific needs.

Length: 1 hour 17 minutes