Should You Hire A Fractional CMO or a Full-Time CMO? The Benefits of a Fractional CMO

Description
The world of employment began a fundamental shift in the latter part of the last decade. New startups skyrocketed around 2010 and are now at an all-time high right across the developed world. It is largely driven by new technologies and easy-access, user-friendly internet services, and a variety of other solutions. One of the biggest challenges facing these startups then and today is effective marketing. No business can hope to survive with the right strategy, tools, and people, to grow a business. This is just as true for B2B (Business to Business) as it is for B2C (Business to Consumer).

There are two options facing businesses looking to hire a CMO – do they choose the traditional full-time employee route or hire a Fractional CMO instead?